Understanding Business13th Edition
The comprehensive, readable, fully updated Gold Standard for Introduction to Business has been thoroughly revised with current examples, case studies and examples from companies around the world. Supported by an expansive, integrated teaching and learning package to support both instructors and students. SmartBook 2.0, Real-world case studies, regularly updated blog site (2-3 times/week!), mini simulations, business plan prep exercises, video library and more available with Connect.
CHAPTER 2: Understanding Economics and How It Affects Business
CHAPTER 3: Doing Business in Global Markets
CHAPTER 4: Demanding Ethical and Socially Responsible Behavior
CHAPTER 5: How to Form a Business
CHAPTER 6: Entrepreneurship and Starting a Small Business
CHAPTER 7: Management and Leadership
CHAPTER 8: Structuring Organizations for Today’s Challenges
CHAPTER 9: Production and Operations Management
CHAPTER 10: Motivating Employees
CHAPTER 11: Human Resource Management: Finding and Keeping the Best Employees
CHAPTER 12: Dealing with Employee–Management Issues
CHAPTER 13: Marketing: Helping Buyers Buy
CHAPTER 14: Developing and Pricing Goods and Services
CHAPTER 15: Distributing Products
CHAPTER 16: Using Effective Promotions
CHAPTER 17: Understanding Accounting and Financial Information
CHAPTER 18: Financial Management
CHAPTER 19: Using Securities Markets for Financing and Investing Opportunities
CHAPTER 20: Money, Financial Institutions, and the Federal Reserve
A (Online Only): Working within the Legal Environment
B (Online Only): Using Technology to Manage Information
C (Online Only): Managing Risk
D (Online Only): Managing Personal Finances and Investing
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.Learn more
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.Learn more
How to Access Instructor Tools for your Course
- To get started, you'll need to visit connect.mheducation.com to sign in. (If you do not have an account, you'll need to request one from your MH rep. To find your rep – visit the Find Your Rep page).
- Then, under "Find a Title," you'll search by title, author or subject.
- Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
- Then go to your Connect course homepage.
- In the top navigation, select library to access the instructor resources that accompany the title.
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