Business Communication

Connect for Business Communication

Empower students' workforce readiness skills with Connect for Business Communication, and prepare them for the networked world using the latest proven effective adaptive resources. Connect offers assignable, auto-graded activities proven to increase test scores, retention rates and attendance.

Connect for Business Communication Features


Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Video Capture Powered by GoReact.

Developing student’s presentation and oral communication skills is essential in preparing them for the business world. Seeing themselves on video, combined with instructor feedback, is the best way for students to develop these skills. Fully integrated into Connect for Business Communication, Video Capture powered by GoReact makes this possible.

LearnSmart Achieve

Designed to develop and improve editing and business writing skills, this adaptive learning system helps students learn faster, study more efficiently and retain more knowledge for greater success.

Writing Assignments

The new writing assignment automatically gives students feedback in areas such as grammar, word choice, sentence structure, idea development, originality detection, and overall writing style, encouraging clearer written communication. This frees instructors to focus their time to review the content of written assignments online.

Chapter Interactives

Available for each chapter, Interactive Applications enable students to apply concepts to real-world video cases, analyze cases and apply chapter concepts, demonstrate problem-solving skills through complex examples and diagrams, complete self-assessments and demonstrate knowledge about business models and processes. Immediate feedback allows students to track progress, and detailed results offer instructors at-a-glance visuals that feature how each student is performing and easily track the progress of every student in the course.

Power of Process

Power of Process guides students through critical reading, analysis, and writing process step-by-step. It requires application of active reading and writing strategies while reinforcing the writing process. Students demonstrate critical thinking and analysis on a business message as well as their own writing.

Connect Reports

Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.