As a learning science company, we create content that supports higher order thinking skills. Interactive learning tools within McGraw-Hill Connect are tagged accordingly, so you can filter, search, assign, and receive reports on your students' level of learning. The result? Increased pedagogical insights and learning process efficiency that facilitate a stronger connection between the course material and the student.
Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions. The goal of this activity is to give students practice analyzing and using marketing data to make decisions.
These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.
The following 5 exercises are available for assignment within most for our Principles of Marketing titles.
Business Mission & Objectives
Implementing the Marketing Mix
Evaluating Performance using Marketing Metrics
Marketing Mini Sims put students in the role of a Marketing Manager for a backpack manufacturing company, providing them valuable practice using problem solving skills to apply their knowledge to make business decisions.
There are 9 Mini Sims available, each focusing on a different element of the marketing mix.
Mini cases and videos featuring real companies are accompanied by questions that help students analyze and apply key marketing concepts.
Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.
All across America, students and instructors who use McGraw-Hill Connect Marketing are experiencing joy and real results. It’s a phenomenon we call MHEhappiness. We would love to hear YOUR story and feature YOU and/or YOUR students! Go to the URLs below to tell us why Connect Marketing makes you happy!
Students often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world business challenges.
A 3D, multiplayer, business strategy game, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, simulated environment. Within the game, students discover what it takes to be an effective marketing manager. Using strategies learned in class, students must successfully launch a new product to market.
Practice Marketing is available within Connect or standalone at MHPractice.
Welcome to the Marketing Insights Podcast Series, an audio-only podcast BY educators FOR educators and students!
Each brief, marketing expert-hosted podcast will feature ideas, reflections, trends and career insights for you to use and share with your students. Updated monthly, these 7-10 minute mobile sound bites are great for listening on the go, lecture inspiration or as a basis for further classroom discussion.
All our Principles of Marketing titles are available with McGraw-Hill Connect®. Connect® includes SmartBook®, AACSB-tagged quiz and test banks, and an array of engaging, assignable exercises that challenge students to apply marketing concepts to real-world products, companies and cases.
Not sure which product is right for you and your students? Get to know your marketing style by taking this brief online quiz or use the links below to learn more about each product.
Focus on career, personal brand development, and marketing’s relevance across disciplines. Author-written digital and text narratives weave topics like global influences, ethics, sustainability, and data analytics throughout.
McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.
Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!
Simple. Secure. Seamless.
McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.
Two LMS Integration Services = One Solution.
McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.