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These activities provide students valuable practice using problem-solving skills to apply their knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge to analyze complex scenarios and solve real-life problems. Along the way, students see the implications of their decisions and are provided with feedback on how marketing theory should be informing their actions. They also receive detailed feedback upon completion of the activity. Assignable & auto-gradable.
Video Cases and Case Analyses
Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyze and apply key marketing concepts.
These auto-graded, marketing analytics activities challenge students to make decisions using metrics commonly seen across marketing professions. The goal of these activities is to give students practice analyzing and using marketing data to make decisions. Click the video below to learn more.
iSeeit! Video Cases
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
Marketing Plan Prep Exercises
These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.
Personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction for a more dynamic class experience. Our adaptive reading experience has been made more personal, accessible, productive, and mobile.
Writing Assignment Plus
Writing Assignment Plus delivers a learning experience that helps students improve their written communication skills and conceptual understanding. Faculty can assign, monitor, grade, and provide feedback on writing projects efficiently. Built-in grammar and writing review help students improve writing quality while an originality check helps students correct potential plagiarism before submission. Click the video below to learn more.
Marketing Author Blogs
Keep your course current by subscribing to the author blogs below! Each blog provides regular resources such as articles, videos, and more around key marketing industry topics. These help you to engage in class discussions while keeping current and relevant for today’s learners. Each entry is tagged by chapter content for easy reference with class discussion questions.
Marketing Insights Podcast Series
Created by marketing educators and industry executives to support marketing education! Each brief, marketing expert-hosted episode features a dynamic discussion around industry trends impacting us today, reflections, and career insights for you to use and share with your students. Great for listening on the go, using as lecture inspiration, or for driving classroom discussion. NEW episodes monthly!
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Hear from instructors and educators on classroom best practices to that can help you and your students improve performance.
McGraw Hill Business Program:Supercharge your students’ readiness
McGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.