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Marketing

Marketing

Products by Course

Connect for Marketing

As a learning science company, we create content that supports higher order thinking skills. Interactive learning tools within McGraw-Hill Connect are tagged accordingly, so you can filter, search, assign, and receive reports on your students' level of learning. The result? Increased pedagogical insights and learning process efficiency that facilitate a stronger connection between the course material and the student.



Connect for Marketing Features

SmartBook
iSeeit! Videos
Marketing Analytics
Marketing Plan Prep
Marketing Mini Sims
Video Cases & Case Analyses
Author Blogs
Connect Reports
SmartBook

SmartBook

Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

woman using a tablet

iSeeit! Videos

iSeeit! Videos

Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.

Marketing Analytics

Marketing Analytics

These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions. The goal of this activity is to give students practice analyzing and using marketing data to make decisions.

Marketing Plan Prep

Marketing Plan Prep

These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.

The following 5 exercises are available for assignment within most for our Principles of Marketing titles.

Business Mission & Objectives
SWOT Analysis
Identifying Opportunities
Implementing the Marketing Mix
Evaluating Performance using Marketing Metrics

Marketing Mini Sims

Marketing Mini Sims

Marketing Mini Sims put students in the role of a Marketing Manager for a backpack manufacturing company, providing them valuable practice using problem solving skills to apply their knowledge to make business decisions.

There are 9 Mini Sims available, each focusing on a different element of the marketing mix.

Click here to see listing of the marketing mini sims available.

Video Cases & Case Analyses

Video Cases & Case Analyses

Mini cases and videos featuring real companies are accompanied by questions that help students analyze and apply key marketing concepts.

Author Blogs

Author Blogs

  • Looking for ways to find vetted, current content to include in your course quickly and effectively?
  • Wanting to increase student engagement?
  • Look no further than our award-winning author blogs! Regularly updated to provide instructors with a steady stream of recent articles, videos, discussion questions and more.

Connect Reports

Connect Reports

Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.


Reports Listed in Connect



Connect for Marketing Titles



Connect MHEhappiness

All across America, students and instructors who use McGraw-Hill Connect Marketing are experiencing joy and real results. It’s a phenomenon we call MHEhappiness. We would love to hear YOUR story and feature YOU and/or YOUR students! Go to the URLs below to tell us why Connect Marketing makes you happy!


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Connect Master

Connect Marketing Master logo.

NEXT-LEVEL LEARNING
FOR TODAY’S GENERATION

Students often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world business challenges.



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Featured Products


Practice Marketing

A 3D, multiplayer, business strategy game, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, simulated environment. Within the game, students discover what it takes to be an effective marketing manager. Using strategies learned in class, students must successfully launch a new product to market.

Practice Marketing is available within Connect or standalone at MHPractice.


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Welcome to the Marketing Insights Podcast Series.

Welcome to the Marketing Insights Podcast Series, an audio-only podcast BY educators FOR educators and students!

Each brief, marketing expert-hosted podcast will feature ideas, reflections, trends and career insights for you to use and share with your students. Updated monthly, these 7-10 minute mobile sound bites are great for listening on the go, lecture inspiration or as a basis for further classroom discussion.

Click here to view the full list of topics in iTunes and Subscribe to the series!

Also available on GooglePlay & Spotify

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Resources


Principles of Marketing Library

All our Principles of Marketing titles are available with McGraw-Hill Connect®. Connect® includes SmartBook®, AACSB-tagged quiz and test banks, and an array of engaging, assignable exercises that challenge students to apply marketing concepts to real-world products, companies and cases.

Not sure which product is right for you and your students? Get to know your marketing style by taking this brief online quiz or use the links below to learn more about each product.

M: Marketing

Marketing (7e)

Grewal/Levy

Solid, comprehensive value-focused title, with great momentum amongst digital-savvy instructors.

Read a Sample Chapter | Visit the Author Blog | Learn More 

Essentials of Marketing

Essentials of Marketing (16e)

Perreault/Cannon/McCarthy

Marketing strategy planning approach centered around the author-pioneered Four Ps framework and a "how-to-do-it" managerial skills orientation.

Read a Sample Chapter | Visit the Author Blog | Learn More 

Marketing

Marketing (14e)

Kerin/Hartley

Most rigorous, business-oriented title on the market (in 10+ languages!), with additional emphases on financial aspects, marketing metrics, and decision-making.

Read a Sample Chapter | Visit the Author Blog | Learn More 

Marketing

Marketing (7e)

Grewal/Levy

Solid, comprehensive value-focused title, with great momentum amongst digital-savvy instructors.

Read a Sample Chapter | Visit the Author Blog | Learn More 

Marketing: The Core

Marketing: The Core (8e)

Kerin/Hartley

Eighteen-chapter version, balanced coverage of traditional and contemporary theory with emphases on marketing metrics and decision making.

Read a Sample Chapter | Visit the Author Blog | Learn More 

Marketing Loose Leaf

Marketing (2e)

Hunt/Mello/Deitz

Focus on career, personal brand development, and marketing’s relevance across disciplines. Author-written digital and text narratives weave topics like global influences, ethics, sustainability, and data analytics throughout.

Read a Sample Chapter | Visit the Author Blog | Learn More 

Self-Service Customization

McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!


Learn How to Customize Your Book

McGraw-Hill Create

Full Integration


mcgraw-hill campus

McGraw-Hill Campus

Simple. Secure. Seamless.

McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.

McGraw-Hill Education and Blackboard - Best of both worlds

Blackboard Integration

Two LMS Integration Services = One Solution.

McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.


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