Connect for Marketing

Marketing Author Blogs

Keep your course current by subscribing to the author blogs below! Each blog provides regular resources such as articles, videos, and more around key marketing industry topics. These help you to engage in class discussions while keeping current and relevant for today’s learners. Each entry is tagged by chapter content for easy reference with class discussion questions.

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Best Practices

Hear from instructors and educators on classroom best practices to that can help you and your students improve performance.

McGraw Hill Business Program: Supercharge your students’ readiness

McGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.