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Connect for Marketing
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems. Each ABA involves the application of multiple concepts, providing the ability to synthesize information and use critical-thinking skills to solve realistic scenarios.
Video Cases and Case Analyses
Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyze and apply key marketing concepts.
These auto-graded, marketing analytics activities challenge students to make decisions using metrics commonly seen across marketing professions. The goal of these activities is to give students practice analyzing and using marketing data to make decisions. Click the video below to learn more.
iSeeit! Video Cases
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
Marketing Plan Prep Exercises
These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.
SmartBook 2.0 is an adaptive reading and learning solution. Rooted in learning science principles like spacing, chunking, and interleaving, SmartBook 2.0 creates mini-cycles of questions that consist of no more than five concepts at a time, creating smaller, easier-to-absorb “chunks” of content. The unique question approach improves comprehension and long-term retention, building student confidence. Assignments can be completed on the ReadAnywhere app, providing students access 24/7.
Help students improve their conceptual understanding and written communication skills with McGraw Hill Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.
Marketing Author Blogs
Keep your course current by subscribing to the author blogs below! Each blog provides regular resources such as articles, videos, and more around key marketing industry topics. These help you to engage in class discussions while keeping current and relevant for today’s learners. Each entry is tagged by chapter content for easy reference with class discussion questions.
Marketing Insights Podcast Series
Created by marketing educators and industry executives to support marketing education! Each brief, marketing expert-hosted episode features a dynamic discussion around industry trends impacting us today, reflections, and career insights for you to use and share with your students. Great for listening on the go, using as lecture inspiration, or for driving classroom discussion. NEW episodes monthly!
Listen and Subscribe today!
- Revisiting Gen Z Consumers – How will they Redefine Marketing?
- The Reality of Augmented Reality Marketing
- Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle Podcast and Transcript
- More than ¡Hola! What Marketers Need to Know about Hispanic Consumers
Hear from instructors and educators on classroom best practices to that can help you and your students improve performance.
McGraw Hill Business Program:Supercharge your students’ readiness
McGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.