Marketing
Products by Course
Find the Right Principles of Marketing Product for You!
Marketing Author Blogs
Keep your course current by subscribing to the author blogs below! Each blog provides regular resources such as articles, videos, and more around key marketing industry topics. These help you to engage in class discussions while keeping current and relevant for today’s learners. Each entry is tagged by chapter content for easy reference with class discussion questions.
Marketing Insights Podcast Series
Created by marketing educators and industry executives to support marketing education! Each brief, marketing expert-hosted episode features a dynamic discussion around industry trends impacting us today, reflections, and career insights for you to use and share with your students. Great for listening on the go, using as lecture inspiration, or for driving classroom discussion. NEW episodes monthly!
Listen and Subscribe today!
featured episodes:
- Revisiting Gen Z Consumers – How will they Redefine Marketing?
- The Reality of Augmented Reality Marketing
- Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle Podcast and Transcript
- More than ¡Hola! What Marketers Need to Know about Hispanic Consumers
Best Practices
Hear from instructors and educators on classroom best practices to that can help you and your students improve performance.
McGraw Hill Business Program:
Supercharge your students’ readinessMcGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.
