Connect for Economics

Connect Overview

As a learning science company, we create interactive learning content that supports higher order thinking skills. Click on each tab to the left to learn how each of our market-leading Connect assets take students higher and drives a deeper level of content understanding.


Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Interactive Graphs

Are your students able to complete graphing homework, but still struggle to understand the how and why of what they’re doing? Our interactive graphs help students visualize and interpret economic concepts, graphs, and data by providing visual displays for them to manipulate. All graphs are accompanied by assignable assessment questions and feedback to guide students through the experience of learning to read and interpret graphs and data.

Graphing Exercises

Graphing tools within Connect provide opportunities for students to draw, interact with, manipulate, and analyze graphs in their online auto-graded assignments. The Connect graphing tool is easy to use, and helps students apply and practice important economic ideas.

Application-Based Activities

New immersive real-life scenarios engage students and put them in the role of everyday economists. Students practice their economic thinking and problem- solving skills as they apply course concepts and see the implications of their decisions as they go. The tool also provides specific feedback based upon student responses for support when it matters most. Each activity is designed as a 15-minute experience, unless students eagerly replay for a better outcome.

Connect the Dots Videos

Connect the Dots are short, succinct videos that help bridge student’s gap in understanding for the most challenging course concepts. All videos include closed captioning and are assignable with assessment questions for improved retention. (Available for all of our Principles of Economics and Survey of Economics titles except Connect Master and Frank. For videos unique to those products, please click the next two tabs.)

Frank Videos

Our Frank titles offer three unique video series. Learning Glass videos (left) provide tutorials for topics where students tend to struggle. Economic Naturalist videos (right) bring economics to life by showing interesting applications of economic concepts. Worked Problem videos (bottom) work through end-of-chapter problems to aid in student understanding of core economic concepts and offer assistance with more challenging material.


Remote proctoring and browser locking capabilities are now seamlessly integrated within Connect to offer more control over the integrity of online assessments. Instructors can enable security options that restrict browser activity, monitor student behavior, and verify the identity of each student. Instant and detailed reporting gives instructors an at-a-glance view of potential academic integrity concerns, avoiding personal bias and supporting evidence-based claims.

Adaptive Econ Prep

Adaptive Math and Graphing preparedness assignments help students refresh important prerequisite topics necessary to be successful in economics. Our Adaptive Econ Prep Tool provides students just-in-time math and graphing remediation that are prerequisite to success in Principles of Economics courses and adapt to each student.

ECON Everyday Blog

Our ECON Everyday Blog saves you time bringing relevant, engaging, student-centered content into your course all semester long. Short articles are written for principles-level students and tagged by topic for easy search. We also provide discussion questions to help you drive the conversation forward. Visit to explore and subscribe for updates. (You do not have to use McGraw Hill products to use this resource).

Connect Master: Economics

Connect Marketing Master logo.

Connect Master Principles of Economics, the first digital-first approach for principles of economics, is the ideal way to engage today’s students and growing across all different types of course formats- traditional, online, flipped, and hybrid.
Authors Carlos Asarta and Roger Butters offer the same core content covered in mainstream textbooks, but instead of lengthy, narrative-driven chapters, content in Connect Master Principles of Economics is organized into over 260 accessible topics, each anchored by an engaging 2-4 minute professionally-produced video, and supported by a host of dynamic learning resources. 
The result is an immersive experience that is flexible, innovative, and aligned to how today's students learn and obtain information.

Case Studies

Students are earning 8% more A’s and 15% more B’s using Connect

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The best performing students were always engaged, but now the mid-level students are more engaged in class discussions.

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Econ Professor Slashes Time Spent Grading by 90%

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Connect Instructor Support Tools and Best Practices

Learn how to organize assignments, sync with a Learning Management System (LMS), access instructor resources, and more! Let us provide the Connect help you need. We’re here to support you at every step!”.

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McGraw Hill Business Program: Supercharge your students’ readiness

McGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.

Hear From Your Peers: Digital Faculty Consultants

Curious to know what your peers have to say about using McGraw Hill products in the classroom? Meet our Digital Faculty Consultants: a network of passionate educators—just like you—who have experienced success in the classroom using our technology and products.

Learn More

Deb Thorsen
DFC for Economics
Palm Beach State College, Eissey Campus

Self-Service Customization

McGraw Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!

Learn How to Customize your Book

LMS Integration Features with LTI Advantage

We support LTI-compliant LMSes with Single Sign-On, Deep Linking, and Grade Syncing.

Have questions?

Please reach out your McGraw-Hill representative.

Contact our Economics team: