Connect for Economics

A proven tool to help students earn better grades and instructors optimize their time and energy, Connect for Economics enables instructors to easily create assignments correlated to learning objectives and Bloom's Taxonomy. Students receive immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement. Explore features available within Connect:

Connect for Economics Features

Connect for Economics

Connect for Economics' teaching and learning tools provide valuable resources designed to improve student outcomes. Click the image below to learn more.

Connect the Dots Videos

A new video series in Connect provides student support around the most difficult topics. Accessible through SmartBook, the videos provide short, engaging explanations at the moment a student begins to struggle with the concept.

Interactive Graphs

New interactive graphs within Connect help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback to guide students through the experience of learning to read and interpret graphs and data.


Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.


Tegrity is a video capture and remote proctoring solution available within Connect that drives student engagement in traditional, flipped, hybrid, or fully online courses.

Connect Reports

Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.

Connect Insight

Connect Insight offers easy-to-use visual displays of student performance and gradebook data. Quickly track performance across your entire section, all of your assignments, or drill in to find data insights for a specific class, individual student, or particular assignment.

Connect Economics Titles

Case Studies

Econ Professor Slashes Time Spent Grading by 90%

Read More

With Connect, Econ Exam Scores See an 8 Point Increase

Read More

Students Gain Deeper Understanding of Critical Econ Course Concepts with Connect

Read More

Connect Master for Economics

Connect Master for Economics provides a revolutionary digital-first approach for the principles of economics course that is ideal for a variety of course formats—traditional, online, flipped, or hybrid.

Authors Carlos Asarta and Roger Butters offer the same core content covered in mainstream textbooks, but instead of lengthy, narrative-driven chapters, content in Connect Master for Economics is organized into over 250 accessible topics, each anchored by an engaging 2-4 minute professionally-produced videos, and supported by a host of dynamic learning resources.

The result is an immersive experience that is flexible, innovative, and aligned to how today's students learn and obtain information.

Education for All Learners

Hear from author, Carlos Asarta, as he addresses Economic Education for All Learners and what's new with 2.0:

Why Connect Master for Economics?

Today's students are digital learners and with Connect Master for Economics they experience interactive resources tailored to their individual needs.


Over 100 instructors and 40,000 students have used Connect Master for Economics. See the results!

Featured Products

McConnell/Brue/Flynn: Economics, 21st Edition

Faculty Video Testimonial

Meeting the needs of all learners

  • The Connect learning environment provides engagement, classroom preparedness, and assessment through methods grounded in research.

  • SmartBook’s adaptive learning technology prepares students for class and engages them at the teachable moment—in context and on their own terms—making an effective use of study time.

    • McConnnell/Brue/Flynn 21st Edition supports all learning styles and goes beyond the middle of the classroom with the adaptive technology of SmartBook.

Tested Content for Peer Instruction

  • New to the 21st edition, a fully supported set of Peer Instruction classroom tested activities in Connect.

  • One question per learning objective tied directly to the content in McConnell/Brue/Flynn 21e—over 250 with stepstep instructor support.

Extensive Algorithmic, Graphing and Video Content

  • Three robust, auto-gradable question banks provide maximum flexibility while ensuring the fullest possible text correlation.

  • New and improved Graphing Experience:

    • Modern interface and improved usability

    • Better check my work experience

    • Side-by-side feedback for the student

  • New Interactive Graphs help students see the relevance of subject matter by providing visual displays of real data for students to manipulate and analyze.

  • Math Preparedness Videos help students solve problems by illustrating step-by-step through guided examples—getting them prepared for class and up-to-speed on the math skills they need to succeed in economics.

  • Over 40 assignable “Connect the Dots” videos provide support for key economics topics in a short, engaging format.

Click here to view a sample


Register for a Free Online Workshop

Hosted by award-winning faculty from colleges and universities around the country, our digital workshops and webinars focus on winning classroom strategies, methods and the use of technology to drive student success in your class.

Browse Schedule and Register

Hear From Your Peers: Digital Faculty Consultants

Curious to know what your peers have to say about using McGraw-Hill products in the classroom? Meet our Digital Faculty Consultants: a network of passionate educators—just like you—who have experienced success in the classroom using our technology and products.

Learn More

Deb Thorsen
DFC for Economics
Palm Beach State College, Eissey Campus

Self-Service Customization

McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!

Learn How to Customize your Book

Full Integration

McGraw-Hill Campus

Simple. Secure. Seamless.

McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.

McGraw-Hill and Blackboard - Best of both worlds

Blackboard Integration

Two LMS Integration Services = One Solution.

McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.