Connect for Economics

Connect Overview

As a learning science company, we create interactive learning content that supports higher order thinking skills. Click on each tab to the left to learn how each of our market-leading Connect assets take students higher and drives a deeper level of content understanding.


Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Interactive Graphs

Are your students able to complete graphing homework, but still struggle to understand the how and why of what they’re doing? Our interactive graphs help students visualize and interpret economic concepts, graphs, and data by providing visual displays for them to manipulate. All graphs are accompanied by assignable assessment questions and feedback to guide students through the experience of learning to read and interpret graphs and data.

Graphing Exercises

Graphing tools within Connect provide opportunities for students to draw, interact with, manipulate, and analyze graphs in their online auto-graded assignments. The Connect graphing tool is easy to use, and helps students apply and practice important economic ideas.

Application-Based Activities

New immersive real-life scenarios engage students and put them in the role of everyday economists. Students practice their economic thinking and problem- solving skills as they apply course concepts and see the implications of their decisions as they go. The tool also provides specific feedback based upon student responses for support when it matters most. Each activity is designed as a 15-minute experience, unless students eagerly replay for a better outcome.

Connect the Dots Videos

Connect the Dots are short, succinct videos that help bridge student’s gap in understanding for the most challenging course concepts. All videos include closed captioning and are assignable with assessment questions for improved retention. (Available for all of our Principles of Economics and Survey of Economics titles except Connect Master and Frank. For videos unique to those products, please click the next two tabs.)

Frank Videos

Our Frank titles offer two unique video series. Learning Glass videos (left) provide tutorials for topics where students tend to struggle. Economic Naturalist videos (right) bring economics to life by showing interesting applications of economic concepts. Economics is exciting and all around us!


Tegrity is a video capture and remote proctoring solution available within Connect that drives student engagement in traditional, flipped, hybrid, or fully online courses.

Connect Master: Economics

Connect Marketing Master logo.

Connect Master: Economics, the first digital-first approach for principles of economics, is the ideal way to engage today’s students and growing across all different types of course formats- traditional, online, flipped and hybrid. 
Authors Carlos Asarta and Roger Butters offer the same core content covered in mainstream textbooks, but instead of lengthy, narrative-driven chapters, content in Connect Master: Economics is organized into over 250 accessible topics, each anchored by an engaging 2-4 minute professionally-produced video, and supported by a host of dynamic learning resources. 
The result is an immersive experience that is flexible, innovative, and aligned to how today's students learn and obtain information. 

Featured Products

Case Studies

Students are earning 8% more A’s and 15% more B’s using Connect

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The best performing students were always engaged, but now the mid-level students are more engaged in class discussions.

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Econ Professor Slashes Time Spent Grading by 90%

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31st  Annual Teaching Economics Conference

Join us for the longest-running teaching economics conference in the nation! We are now open for registration and invite you to present. Register by December 20, 2019 for a discount. Click on the image to the right to register.

Register for a Free Online Workshop

Hosted by award-winning faculty from colleges and universities around the country, our digital workshops and webinars focus on winning classroom strategies, methods and the use of technology to drive student success in your class.

Browse Schedule and Register

Hear From Your Peers: Digital Faculty Consultants

Curious to know what your peers have to say about using McGraw-Hill products in the classroom? Meet our Digital Faculty Consultants: a network of passionate educators—just like you—who have experienced success in the classroom using our technology and products.

Learn More

Deb Thorsen
DFC for Economics
Palm Beach State College, Eissey Campus

Self-Service Customization

McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!

Learn How to Customize your Book

Full Integration

McGraw-Hill Campus

Simple. Secure. Seamless.

McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.

McGraw-Hill and Blackboard - Best of both worlds

Blackboard Integration

Two LMS Integration Services = One Solution.

McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.

Have questions?

Please reach out your McGraw-Hill representative.

Contact our Economics team: