Introduction to Business
Introduction to Business
Connect for Business
A proven tool to help students earn better grades and instructors optimize their time and energy, Connect for Business enables instructors to seamlessly create and auto-grade assignments correlated to learning objectives. Adaptive technology offers students immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement. Explore features available within Connect:
Connect for Business Features
Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Application Exercises like video cases, case analyses, and more challenge students to apply marketing concepts to real-life cases and scenarios. Students receive instant feedback and engage with content by making decisions, categorizing information, and organize information in time sequences, and are tasked with confirming understanding of key concepts.
Manager’s Hot Seat Videos
Manager’s Hot Seat Videos put students in the role of manager, immersing them in unscripted video vignettes to see how real managers in deal with difficult employees and complex situations. Students learn from the manager’s mistakes and use experience to define their own course of approach.
Topics covered include sexual harassment, ethics, office politics, organizational grapevine, legitimate power, accountability, emotions, and more. Click below to download the full list of videos.
Key course concepts are demonstrated in this quick and simple animated video series.
Connect Insight offers easy-to-use visual displays of student performance and gradebook data. Quickly track performance across your entire section, all of your assignments, or drill in to find data insights for a specific class, individual student, or particular assignment.
Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.
Tegrity is a video capture and remote proctoring solution available within Connect that drives student engagement in traditional, flipped, hybrid, or fully online courses.
Connect for Business Titles
FOR TODAY’S GENERATION
Students often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world business challenges.
Exciting content and resources blended with application examples, activities, and fresh topics, give your students a firm grounding in business with the new Ferrell/Hirt/Ferrell’s Business Foundations, A Changing World, 11th edition. Now with two new chapters, a risk management appendix, active learning support, and new Business Plan Exercises in Connect®.
The Gold Standard in Introduction to Business
Nickels/McHugh/McHugh, Understanding Business, 12th Edition does more than help you teach—it helps you create students who are prepared to impact the world.
Discover how you can flip your own classroom
Click the button below to view a podcast series hosted by Jeffrey L. Anderson and Larry Hess. Each podcast is less than five minutes and will provide you with tips and best practices for flipping your own classroom.
Podcast topics include:
- What is the flipped classroom?
- What does a flipped classroom look like?
- How do I flip my classroom?
- What are some best practices for flipping the classroom?
- How do I flip my class today?
Register for a Free Connect Basics Workshop
On-demand workshops, peer-to-peer insight and support, downloadable teaching guides, and other Connect resources for your first day of class and beyond.
Browse Schedule and Register
Personally connect with an expert!
Request your own private webinar with a Digital Faculty Consultant
- Click on the button below
- Scroll to Introduction to Business
- Click on the first choice: Instructor-to-Instructor Training Webinar-Led by Digital Faculty Consultant
- Complete the form (Choose Intro to Business from the Discipline dropdown menu.)
- Hit Submit
McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.
Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!
Simple. Secure. Seamless.
McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.
Two LMS Integration Services = One Solution.
McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.