Introduction to Business
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Explore our Introduction to Business Solutions
Understanding Business, 13th Edition
By William Nickels, Jim McHugh, Susan McHugh © 2022
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Understanding Business: The Core, 3rd Edition
By William Nickels, Jim McHugh, Susan McHugh © 2024
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Business Foundations: A Changing World, 13th Edition
By O. C. Ferrell, Geoffrey Hirt, Linda Ferrell © 2023
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M: Business, 7th Edition
By O. C. Ferrell, Geoffrey Hirt, Linda Ferrell © 2022
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Connect Master: Introduction to Business OLA, 2nd Edition
By McGraw Hill, Tim Broxholm © 2021
View purchase optionsAuthor Blogs
Create an ultra-current and relevant course with content that is updated multiple times each month! These author blogs provide a variety of business topics and skills impacting industry decisions today. Use these to drive engagement in your next lecture and support career readiness. Subscribe to receive updates right to your inbox.
Connect for Introduction to Business
Application-Based Activities
These activities provide students valuable practice using problem-solving skills to apply their knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge to analyze complex scenarios and solve real-life problems. Along the way, students see the implications of their decisions and are provided with feedback on how marketing theory should be informing their actions. They also receive detailed feedback upon completion of the activity. Assignable & auto-gradable.
Manager’s Hot Seat Videos
These actor-portrayed videos depict real-life situations where a manager is faced with a dilemma that needs to be analyzed based on management concepts. These videos enable students to see how managers in realistic situations deal with employees and complex issues. Students will use their critical thinking skills to apply, analyze, and evaluate these managerial challenges, while learning from the manager’s mistakes. Each video includes follow-up multiple-choice questions that are assignable and auto-gradable.
iSeeit! Videos
Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.
Video Cases
Bring concepts to life with assignable live-action videos! These cases feature real-world scenarios and firms. Our video cases are complete with auto-graded, thought-provoking questions. All designed to challenge students’ ability to apply business concepts to everyday situations, real products and companies helping develop their workplace readiness skills!
Click and Drags
These exercises help students make the connect between theory and application through matching, ranking, or group activities.
SmartBook 2.0
Personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction for a more dynamic class experience. Our adaptive reading experience has been made more personal, accessible, productive, and mobile.
Best Practices
Best Practices
Hear from instructors and educators on classroom best practices that can help you and your students improve performance.
Connect Tools, Tips, and Tricks
Whether you’re looking for self-serve resources or personalized help
before, during, or every step beyond the first day of class – we've got you covered.
McGraw Hill Business Program: Supercharge your students’ readiness
McGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.
