Nickels/McHugh/McHugh, Understanding Business is The Gold Standard.

Understanding Business 13th Edition

Understanding Business: The Core 2nd Edition

Nickels/McHugh/McHugh, Understanding Business and Understanding Business: The Core do more than help you teach the Introduction to Business course. They help you create students who are prepared to impact the world! Click the buttons below to learn more about why we are THE GOLD STANDARD in Introduction to Business.

In the News

Create an ultra-current course with content that is updated multiple times each month! We have two blogs to help you bring business news into your classroom. Subscribe to receive updates right to your inbox.

From the News to the Classroom by Nickels/McHugh/McHugh »

Ferrell Business in the News from Ferrell/Hirt/Ferrell »

Connect for Introduction to Business Features

We Take Students Higher

As a learning science company, we create content that supports higher order thinking skills. Within McGraw-Hill Connect, we tag content according to Blooms: difficulty, AACSB, learning objective and more! This allows you to filter, search, assign and report on the assessments you want to assign.

Click on the tabs below to explore Connect for Introduction to Business.

SmartBook 2.0

SmartBook® 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line.

For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction for a more dynamic class experience.

Click and Drags

These exercises help students make the connect between theory and application through matching, ranking, or group activities.

iSeeit! Videos

Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.

Video Cases

Bring concepts to life with assignable live-action videos! These cases feature real-world scenarios and firms. Our video cases are complete with auto-graded, thought-provoking questions. All designed to challenge students’ ability to apply business concepts to everyday situations, real products and companies helping develop their workplace readiness skills!

Manager’s Hot Seat Videos

These actor-portrayed videos depict real-life situations where a manager is faced with a dilemma that needs to be analyzed based on management concepts. These videos enable students to see how managers in realistic situations deal with employees and complex issues. Students will use their critical thinking skills to apply, analyze, and evaluate these managerial challenges, while learning from the manager’s mistakes. Each Hot Seat includes follow-up multiple-choice questions that are assignable and autogradable.

Application-Based Activities/Mini Sims

These highly interactive, automatically graded exercises provide students a safe space to practice using problem-solving skills to apply their knowledge to realistic scenarios. Each scenario addresses key concepts and skills that students must use to work through and solve course-specific problems, resulting in improved critical thinking and relevant workplace skills.

Writing Assignment Plus

Writing Assignment Plus delivers a learning experience that helps students improve their written communication skills and conceptual understanding. Faculty can assign, monitor, grade, and provide feedback on writing projects efficiently. Built-in grammar and writing review help students improve writing quality while an originality check helps students correct potential plagiarism before submission. Click the video below to learn more.

Testing Integrity: Proctorio

McGraw Hill and Proctorio have partnered to seamlessly incorporate assessment integrity tools within Connect.

Best Practices

Best Practices

Hear from instructors and educators on classroom best practices that can help you and your students improve performance.

Connect Tools, Tips, and Tricks

Whether you’re looking for self-serve resources or personalized help
before, during, or every step beyond the first day of class – we've got you covered.

Make course prep easier with the Connect Get Started Kit and much more.


Stop being tech-support for students and use these resources to start a new term hassle free.


Stay on your path to success with tools to manage your reports, due dates, and more.


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