Introduction to Business

Introduction to Business

Connect for Business

A proven tool to help students earn better grades and instructors optimize their time and energy, Connect for Business enables instructors to seamlessly create and auto-grade assignments correlated to learning objectives. Adaptive technology offers students immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement. Explore features available within Connect:

Connect for Business Features


Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Application Exercises

Application Exercises like video cases, case analyses, and more challenge students to apply marketing concepts to real-life cases and scenarios. Students receive instant feedback and engage with content by making decisions, categorizing information, and organize information in time sequences, and are tasked with confirming understanding of key concepts.

Manager’s Hot Seat Videos

Manager’s Hot Seat Videos put students in the role of manager, immersing them in unscripted video vignettes to see how real managers in deal with difficult employees and complex situations. Students learn from the manager’s mistakes and use experience to define their own course of approach.

Topics covered include sexual harassment, ethics, office politics, organizational grapevine, legitimate power, accountability, emotions, and more. Click below to download the full list of videos.

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iSeeit! Videos

Key course concepts are demonstrated in this quick and simple animated video series.

Connect Insight

Connect Insight offers easy-to-use visual displays of student performance and gradebook data. Quickly track performance across your entire section, all of your assignments, or drill in to find data insights for a specific class, individual student, or particular assignment.

Connect Reports

Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.


Tegrity is a video capture and remote proctoring solution available within Connect that drives student engagement in traditional, flipped, hybrid, or fully online courses.

Connect for Business Titles

M: Business
5th Edition
by O.C. Ferrell, Geoffrey A. Hirt and Linda Ferrell

Business Foundations: A Changing World
11th Edition
by William Nickels and James McHugh and Susan McHugh

Understanding Business
11th Edition
by Williams G. Nickels, James McHugh and Susan McHugh

Understanding Business: The Core
1st Edition
by Williams G. Nickels, James McHugh and Susan McHugh

Cathleen Cogdill of Northern Virginia Community College, Manassas provides insight on analyzing and interpreting mid-semester Connect data for student learning outcomes and accreditation purposes.

Connect Master

Connect Marketing Master logo.


Students often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world business challenges.

Case Studies

With Connect, Intro to Business Instructor Notes Significantly Higher Engagement Among Students

Read More

After Implementing Connect, Number of A's and B's Awarded in Principles of Business Course Soar

Read More

By Utilizing LearnSmart, Retention Rates Jump 11% in Kansas State Business Foundations Course

Read More

Featured Products

Exciting content and resources blended with application examples, activities, and fresh topics, give your students a firm grounding in business with the new Ferrell/Hirt/Ferrell’s Business Foundations, A Changing World, 11th edition. Now with two new chapters, a risk management appendix, active learning support, and new Business Plan Exercises in Connect®.

View the Business Plan Exercises >
Download Program Flyer >

Business Foundations: A Changing World

The Gold Standard in Introduction to Business

Understanding Business 12th Edition

Nickels/McHugh/McHugh, Understanding Business, 12th Edition does more than help you teach—it helps you create students who are prepared to impact the world.

Preparing Future Ready Learners >
How the Introduction to Business Course is Evolving >


Discover how you can flip your own classroom

Click the button below to view a podcast series hosted by Jeffrey L. Anderson and Larry Hess. Each podcast is less than five minutes and will provide you with tips and best practices for flipping your own classroom.

Podcast topics include:

  • What is the flipped classroom?
  • What does a flipped classroom look like?
  • How do I flip my classroom?
  • What are some best practices for flipping the classroom?
  • How do I flip my class today?

Register for a Free Connect Basics Workshop

On-demand workshops, peer-to-peer insight and support, downloadable teaching guides, and other Connect resources for your first day of class and beyond.

Browse Schedule and Register

Personally connect with an expert!

Request your own private webinar with a Digital Faculty Consultant

  • Click on the button below
  • Scroll to Introduction to Business
  • Click on the first choice: Instructor-to-Instructor Training Webinar-Led by Digital Faculty Consultant
  • Complete the form (Choose Intro to Business from the Discipline dropdown menu.)
  • Hit Submit

Request Webinar

Self-Service Customization

McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!

Learn How to Customize Your Book

Full Integration

McGraw-Hill Campus

Simple. Secure. Seamless.

McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.

Blackboard Integration

Two LMS Integration Services = One Solution.

McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.