Introduction to Business

Introduction to Business

Nickels, Understanding Business 12e: The Gold Standard.


Understanding Business 12th Edition

Nickels/McHugh/McHugh, Understanding Business, 12th Edition does more than help you teach—it helps you create students who are prepared to impact the world.

Preparing Future Ready Learners >
How the Introduction to Business Course is Evolving >

Connect for Business

A proven tool to help students earn better grades and instructors optimize their time and energy, Connect for Business enables instructors to seamlessly create and auto-grade assignments correlated to learning objectives. Adaptive technology offers students immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement. Explore features available within Connect:



Connect for Business Features


SmartBook

Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

New! Application Based Activities – Mini Simulations

Highly interactive, automatically graded exercises allow students to immerse themselves in a business environment, analyze a situation, and apply their knowledge to real-world scenarios.

New! Automatically Graded Writing Prompts

Based on a student writing sample, software evaluates, scores, and gives feedback in areas such as grammar, word choice, sentence structure, idea development, and overall writing style, encouraging clearer written communication.

New! Business Plan Prep Exercises

Guide students in applying chapter concepts by creating a basic business plan. Business Plan Prep Exercises cover all major parts of a business plan.

MikesBikes Business Simulation

McGraw-Hill has partnered with MikesBikes: Introduction to provide a full course simulation that can be bundled with your McGraw-Hill introduction to business product. MikesBikes: Introduction is specifically designed for introduction to business courses and gives students the opportunity to manage their own virtual company over the semester. The competitive nature of the simulation motivates students to understand business principles at a deeper level and makes them more engaged in the learning process

Manager’s Hot Seat Videos

These videos put students in the manager’s hot seat where they will use their critical thinking skills to apply the concepts they’ve learned to real managerial challenges.

Chapter Interactives

Brief, interactive activities challenge students to demonstrate their knowledge of key concepts and terms by applying them to a variety of real-world business scenarios.

iSeeit! Videos

Short, contemporary, and engaging animated videos explain concepts that challenge students according to data from our adaptive study assignments.

Video Cases

Live-action videos with accompanying multiple-choice questions to challenge students to apply business concepts to everyday situations, real products and companies.

Current Events in Business

Create an ultra-current course with content that is updated multiple times each week and includes abstracts of relevant news stories, videos tied to chapter topics, and critical thinking questions.

Case Studies


In a perfect world, where an instructor is only directly responsible for one student, an instructor would be able to devote his or her attention to the student and would be able to understand how to tailor the curriculum to meet the needs of the student. Too good to be true, right?

Connect Master

Connect Marketing Master logo.

NEXT-LEVEL LEARNING
FOR TODAY’S GENERATION

Students often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world business challenges.



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Exciting content and resources blended with application examples, activities, and fresh topics, give your students a firm grounding in business with the new Ferrell/Hirt/Ferrell’s Business Foundations, A Changing World, 11th edition. Now with two new chapters, a risk management appendix, active learning support, and new Business Plan Exercises in Connect®.

View the Business Plan Exercises >
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Business Foundations: A Changing World