Introduction to Business
Explore our Introduction to Business Solutions
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Connect for Introduction to Business
These activities provide students valuable practice using problem-solving skills to apply their knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge to analyze complex scenarios and solve real-life problems. Along the way, students see the implications of their decisions and are provided with feedback on how marketing theory should be informing their actions. They also receive detailed feedback upon completion of the activity. Assignable & auto-gradable.
Manager’s Hot Seat Videos
These actor-portrayed videos depict real-life situations where a manager is faced with a dilemma that needs to be analyzed based on management concepts. These videos enable students to see how managers in realistic situations deal with employees and complex issues. Students will use their critical thinking skills to apply, analyze, and evaluate these managerial challenges, while learning from the manager’s mistakes. Each video includes follow-up multiple-choice questions that are assignable and auto-gradable.
Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.
Bring concepts to life with assignable live-action videos! These cases feature real-world scenarios and firms. Our video cases are complete with auto-graded, thought-provoking questions. All designed to challenge students’ ability to apply business concepts to everyday situations, real products and companies helping develop their workplace readiness skills!
Click and Drags
These exercises help students make the connect between theory and application through matching, ranking, or group activities.
Personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction for a more dynamic class experience. Our adaptive reading experience has been made more personal, accessible, productive, and mobile.
Writing Assignment Plus
Writing Assignment Plus delivers a learning experience that helps students improve their written communication skills and conceptual understanding. Faculty can assign, monitor, grade, and provide feedback on writing projects efficiently. Built-in grammar and writing review help students improve writing quality while an originality check helps students correct potential plagiarism before submission. Click the video below to learn more.
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Connect Tools, Tips, and Tricks
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McGraw Hill Business Program:Supercharge your students’ readiness
McGraw Hill’s Business Program exists to supercharge your students’ readiness, through their college experience and for their careers. As the market leader, McGraw Hill will help your students stay engaged and motivated while acquiring the quantitative and soft skills they need to succeed—from analytics to communication.