Introduction to Business
Introduction to Business
Nickels/McHugh/McHugh, Understanding Business is The Gold Standard.
Nickels/McHugh/McHugh, Understanding Business and Understanding Business: The Core do more than help you teach the Introduction to Business course. They help you create students who are prepared to impact the world! Click the buttons below to learn more about why we are THE GOLD STANDARD in Introduction to Business.
Connect for Introduction to Business Features
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We Take Students Higher
The chart below shows a few of the key assignable, digital assets available for Connect Introduction to Business aligned with Bloom’s Taxonomy. Take your students higher by assigning a variety of application exercises, moving them from simple memorization to concept application.
Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Application-Based Activities/Mini Sims
These highly interactive, automatically graded exercises provide students a safe space to practice using problem-solving skills to apply their knowledge to realistic scenarios. Each scenario addresses key concepts and skills that students must use to work through and solve course-specific problems, resulting in improved critical thinking and relevant workplace skills.
Short, contemporary videos provide engaging, animated introductions to key course concepts. Perfect for launching lectures and assigning as pre- or post-lecture.
Bring concepts to life with assignable live-action videos! Our video cases are complete with auto-gradable, multiple-choice questions to challenge students to apply business concepts to everyday situations, real products and companies.
From the News to the Classroom Blog
Create an ultra-current course with content that is updated multiple times each week and includes abstracts of relevant news stories, videos tied to chapter topics, and critical thinking questions.
Testing Integrity: Proctorio
McGraw Hill and Proctorio have partnered to seamlessly incorporate assessment integrity tools within Connect.
Writing Assignment Plus
Writing Assignment Plus delivers a learning experience that helps students improve their written communication skills and conceptual understanding. Faculty can assign, monitor, grade, and provide feedback on writing projects efficiently. Built-in grammar and writing review help students improve writing quality while an originality check helps students correct potential plagiarism before submission. Click the video below to learn more.
Hear from instructors and educators on classroom best practices that can help you and your students improve performance.
Connect Tools, Tips, and Tricks
Whether you’re looking for self-serve resources or personalized help
before, during, or every step beyond the first day of class – we've got you covered.