Marketing Strategy: A Decision-Focused Approach
8th EditionISBN10: 0078028949
ISBN13: 9780078028946
Copyright: 2014
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Section One: Introduction to Strategy
Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2: Corporate Strategy Decisions and Their Marketing Implications
Chapter 3: Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Chapter 4: Understanding Market Opportunities
Chapter 5: Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6: Targeting Attractive Market Segments
Chapter 7: Differentiation and Brand Positioning
Section Three: Formulating Marketing Strategies
Chapter 8: Marketing Strategies for New Market Entries
Chapter 9: Strategies for Growth Markets
Chapter 10: Strategies for Mature and Declining Markets
Chapter 11: Marketing Strategies for the New Economy
Section Four: Implementation and Control
Chapter 12: Organizing and Planning for Effective Implementation
Chapter 13: Measuring and Delivering Marketing Performance
Section One: Introduction to Strategy
Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2: Corporate Strategy Decisions and Their Marketing Implications
Chapter 3: Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Chapter 4: Understanding Market Opportunities
Chapter 5: Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6: Targeting Attractive Market Segments
Chapter 7: Differentiation and Brand Positioning
Section Three: Formulating Marketing Strategies
Chapter 8: Marketing Strategies for New Market Entries
Chapter 9: Strategies for Growth Markets
Chapter 10: Strategies for Mature and Declining Markets
Chapter 11: Marketing Strategies for the New Economy
Section Four: Implementation and Control
Chapter 12: Organizing and Planning for Effective Implementation
Chapter 13: Measuring and Delivering Marketing Performance
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