Essentials of Marketing

Grade Levels: 9-12
Essentials of Marketing looks at the best of marketing where marketing practices meet target customer needs. This practical, research-based program emphasizes a marketing strategy planning approach to the introductory marketing course. 


Essentials of Marketing (c) 2021 Online Student Edition, 1-year subscription

About the Program

Essentials of Marketing looks at the best of marketing where marketing practices meet target customer needs. This practical, research-based program emphasizes a marketing strategy planning approach to the introductory marketing course. Digital features include SmartBook 2.0, ReadAnywhere mobile app, application-based activities and exercises, EZTest, and Writing Assignment Plus.

Program Components

  • CUS Essentials of Marketing, Print and Digital Student Bundle, 1-year subscription
    CUS Essentials of Marketing, Print and Digital Student Bundle, 1-year subscription
  • CUS Essentials of Marketing, Print and Digital Student Bundle, 6-year subscription
    CUS Essentials of Marketing, Print and Digital Student Bundle, 6-year subscription
  • CUS Essentials of Marketing 1-year Standalone Connect OSE
    CUS Essentials of Marketing 1-year Standalone Connect OSE
  • CUS Essentials of Marketing 6-year Standalone Connect OSE
    CUS Essentials of Marketing 6-year Standalone Connect OSE
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