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Humanities, Social Science and Language

Digital Products

Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time


McGraw Hill Marketing offers instructors and students a rich selection of digital courseware, textbooks, and step-by-step support to accommodate your needs.

Marketing Products by Course

  • Find the right product for you.

    Take the product quiz to discover the right Marketing Principles product for you.
  • Smarter Software. Bigger Breakthroughs.

    McGraw Hill Connect® is a complete course platform. It connects your students to the real world to help them prepare for whatever comes next, while giving you unmatched customer support.

Marketing Features

Connect for Marketing drives students to engage with coursework and makes managing assignments seamless, so you can spend more time teaching.

Application-Based Activities

Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems. Each ABA involves the application of multiple concepts, providing the ability to synthesize information and use critical-thinking skills to solve realistic scenarios.

Video Cases and Case Analyses

Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyze and apply key marketing concepts.

Marketing Analytics

These auto-graded, marketing analytics activities challenge students to make decisions using metrics commonly seen across marketing professions. The goal of these activities is to give students practice analyzing and using marketing data to make decisions. Click the video below to learn more.

iSeeit! Videos

Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.

Marketing Plan Prep Exercises

These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.


SmartBook is an adaptive reading and learning solution. Rooted in learning science principles like spacing, chunking, and interleaving, SmartBook creates mini-cycles of questions that consist of no more than five concepts at a time, creating smaller, easier-to-absorb “chunks” of content. The unique question approach improves comprehension and long-term retention, building student confidence. Assignments can be completed on the ReadAnywhere app, providing students access 24/7.

Writing Assignment

Help students improve their conceptual understanding and written communication skills with McGraw Hill Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.

Featured Marketing Textbooks

Marketing Insights

Hear from instructors and educators on classroom best practices to that can help you and your students improve performance.

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