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Introduction to Business

McGraw Hill Introduction to Business offers instructors and students a rich selection of digital courseware, intro to business textbooks, and step-by-step support to accommodate your needs.

Introduction to Business Products by Course

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  • Smarter Software. Bigger Breakthroughs.

    McGraw Hill Connect® is a complete course platform. It connects your students to the real world to help them prepare for whatever comes next, while giving you unmatched customer support.

  • McGraw Hill Business Program

    Our Business Program supercharges students’ readiness through their college experience and their careers. As the market leader, we’ll help them stay engaged and motivated while gaining needed skills.

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Introduction to Business

Connect for Intro to Business drives students to engage with coursework and makes managing assignments seamless, so you can spend more time teaching.

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Application-Based Activities

Bring learning to life with Application-Based Activities (ABA) in Connect. These engaging, interactive exercises immerse students in realistic Business Communication scenarios where they can apply concepts, think critically, and build real-world skills—all in a safe, hands-on environment. Plus, three new ABAs help students explore how to apply AI in the workplace.

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Manager’s Hot Seat Videos

These actor-portrayed videos depict real-life situations where a manager is faced with a dilemma that needs to be analyzed based on management concepts. These videos enable students to see how managers in realistic situations deal with employees and complex issues. Students will use their critical thinking skills to apply, analyze, and evaluate these managerial challenges, while learning from the manager’s mistakes. Each video includes follow-up multiple-choice questions that are assignable and auto-gradable.

iSeeit! Videos

Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.

Video Cases

Bring concepts to life with assignable live-action videos! These cases feature real-world scenarios and firms. Our video cases are complete with auto-graded, thought-provoking questions. All designed to challenge students’ ability to apply business concepts to everyday situations, real products and companies helping develop their workplace readiness skills!

Click and Drags

These exercises help students make the connect between theory and application through matching, ranking, or group activities.

SmartBook®

SmartBook with AI Reader is an adaptive e-reader that personalizes learning to each student, identifying knowledge gaps and focusing study time where it’s needed most. The AI Reader deepens understanding of assigned concepts, making study sessions more productive and preparation more effective. For instructors, real-time insights reveal where students excel or need support, helping you teach smarter and drive stronger outcomes.

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Writing Assignment

Help students improve their conceptual understanding and written communication skills with McGraw Hill Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.

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Featured Introduction to Business Textbooks

Business Pro Tips

Discover resources to build your Connect Master Introduction to Business students' personal, professional, and career skills.

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Ferrell Business in the News

Resources highlighting TODAY's most talked about industry trends; supporting tomorrow's discussions! By O.C. Ferrell, Geoffrey Hirt, and Linda Ferrell.

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From the News to the Classroom

Explore engaging abstracts, video content, and the latest news stories—paired with thought-provoking critical thinking questions from Nickels/McHugh/McHugh, Understanding Business and Understanding Business: The Core.

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Business Best Practices

Hear from instructors and educators on classroom best practices that can help you and your students improve performance.

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