McGraw Hill Introduction to Business offers instructors and students a rich selection of digital courseware, intro to business textbooks, and step-by-step support to accommodate your needs.
Connect for Intro to Business drives students to engage with coursework and makes managing assignments seamless, so you can spend more time teaching.
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems. Each ABA involves the application of multiple concepts, providing the ability to synthesize information and use critical-thinking skills to solve realistic scenarios.
These actor-portrayed videos depict real-life situations where a manager is faced with a dilemma that needs to be analyzed based on management concepts. These videos enable students to see how managers in realistic situations deal with employees and complex issues. Students will use their critical thinking skills to apply, analyze, and evaluate these managerial challenges, while learning from the manager’s mistakes. Each video includes follow-up multiple-choice questions that are assignable and auto-gradable.
Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.
Bring concepts to life with assignable live-action videos! These cases feature real-world scenarios and firms. Our video cases are complete with auto-graded, thought-provoking questions. All designed to challenge students’ ability to apply business concepts to everyday situations, real products and companies helping develop their workplace readiness skills!
These exercises help students make the connect between theory and application through matching, ranking, or group activities.
Available within Connect, SmartBook personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Help students improve their conceptual understanding and written communication skills with McGraw Hill Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.
Resources highlighting TODAY's most talked about industry trends; supporting tomorrow's discussions! By O.C. Ferrell, Geoffrey Hirt, and Linda Ferrell.
Explore engaging abstracts, video content, and the latest news stories—paired with thought-provoking critical thinking questions from Nickels/McHugh/McHugh, Understanding Business and Understanding Business: The Core.
Hear from instructors and educators on classroom best practices that can help you and your students improve performance.
The Evergreen delivery model goes a long way toward solving the student engagement conundrum in higher education. Current and relevant materials mean more engaged, less bored students.
Central Washington University Success Story
Discover how Portland State University transformed its learning experience with McGraw Hill’s digital solutions, enhancing student engagement and success in higher education.
Portland State University Success Story
Explore Ozarks Technical College's journey in revolutionizing higher education through innovative teaching approaches.
Ozarks Technical College Success Story