Skip to main content

Entrepreneurship Fundamentals ©2024

Grades: 9 - 12

Entrepreneurship Fundamentals is the high school student’s guide to understanding how entrepreneurs identify opportunities, develop an idea, and bring it to market. Foundational program for students enrolled in a Business CTE program or anyone interested in becoming an entrepreneur.


Program Details

Students master the skills to start a business

Entrepreneurship Fundamentals is the high school student's “guide on the side” to understanding what it takes to bring ideas to life. Students learn how to identify opportunities, develop an idea, and bring it to market. Through simulations and examples of real-life scenarios, students learn to solve problems like entrepreneurs.

  • Real-life application: Students use learned concepts to make critical decisions and solve actual problems that entrepreneurs face.
  • Comprehensive content: While approachable and accessible, students learn all they need, from starting up to growing the company.
  • Research-backed design: A proven learning design based on Bloom's Taxonomy and Keller's ARCS model creates motivation and retention.
  • Empowering digital: An adaptive Smartbook, assessments, and simulations power student learning, while bonus resources support career exploration and durable skills. Teacher resources streamline lesson prep and strengthen instruction.
View Textbook Sampler

Get Instant Sample Access


Chapter 1:          Entrepreneurship: Going from an Idea to a Business

Chapter 2:          Products

Chapter 3:          Pricing and Distribution

Chapter 4:          Promotion Mix: Tools, Goals, and Strategies

Chapter 5:          Introduction to Marketing

Chapter 6:          Understanding your Customer

Chapter 7:          Accounting and Financial Statements