Foundations of Digital Marketing: eCommerce

Grades: 9 - 12

Equip high school students with the fundamental principles and skills necessary for a career in digital marketing. Foundations of Digital Marketing: eCommerce introduces students to the strategies and tools behind successful online marketing—from creating websites and running email campaigns to managing social media and understanding cybersecurity. With a strong emphasis on hands-on learning and portfolio development, this course prepares students to excel in digital marketing opportunities confidently.

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Program Details

Foundations is an innovative series of titles designed for high school students, each covering a specific area of the digital world. These key features of every Foundations program bring skills to life:

Clear instruction and active learning: Students thrive in their learning when presented with well-deﬁned goals, explicit instruction, relevant examples, hands-on activities, and project-based learning.
Timely and relevant coverage: Content aligns with the latest industry practices, preparing students for future careers.
Complete teacher support: Educators prepare efficiently with a print teacher’s edition, lesson plans, lesson guides, and pre-built assessments.
Flexible delivery: Students benefit from a hardbound textbook or use the digital resources complete with an eBook, an adaptive SmartBook®, assessment, videos, and more.

Students using Foundations of Digital Marketing: eCommerce will:

Explore practical marketing skills, including blogging and multimedia content creation.
Create and publish websites, design infographics, and produce videos and animations to support digital branding.
Utilize real-world tools such as Canva and Google Sites.
Learn to plan and execute effective marketing strategies, design user-friendly sites, and evaluate cybersecurity basics.
Build a portfolio of professional-quality marketing and web projects that demonstrate their skills and creativity.