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Careers and Basics of Business, Marketing, and Finance ©2024

Grades: 9 - 12

Careers and Basics of Business, Marketing, and Finance is the high school student’s guide to exploring and understanding how companies operate and the key occupations that lead organizations. Designed for students interested in exploring a career in business or enrolled in a business CTE program.


Program Details

An introduction to the world of business

Careers and Basics of Business, Marketing, and Finance is a practical, student-friendly guide to how businesses operate and the occupational roles that drive their success. Nearly every student will work for or run a business at some point, and understanding core business functions will help them thrive.

  • Highly accessible: Each short, modular lesson starts with real-world dialogue to immediately engage students.
  • Real-life business scenarios: Students learn to tackle common challenges for startups and established businesses through interactive dialogue and problem solving.
  • Research-backed design: Proven learning design built on Bloom's Taxonomy and Keller's ARCS model enhances motivation and learning.
  • Empowering digital: An adaptive Smartbook, assessments, and simulations power student learning, while bonus resources support career exploration and durable skills. Teacher resources streamline lesson prep and strengthen instruction.

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Chapter 1:          Fundamentals of the Business World

Chapter 2:          Ethical and Social Responsibility in Business

Chapter 3:          Essentials of Leadership and Management

Chapter 4:          Operations Management

Chapter 5:          Human Resource Management and Labor Relations

Chapter 6:          Organizational Behavior

Chapter 7:          Introduction to Marketing

Chapter 8:          Accounting and Financial Statements