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Microeconomics and Behavior: 2024 Release
Microeconomics and Behavior: 2024 Release

Microeconomics and Behavior: 2024 Release

ISBN10: 1264742010 | ISBN13: 9781264742011
By Robert Frank

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Robert Frank's Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. Earlier revisions of Microeconomics and Behavior focused on updating its examples and enriching its set of learning aids. This 2024 release marks a departure from that pattern. Although the author has long believed that the economic decisions that govern energy use have been a fruitful way to introduce basic microeconomic concepts, these received only limited attention in earlier editions. Now, with the climate crisis having become the defining issue of our era, the author has focused more intensively on how basic microeconomic concepts can help students think more clearly about, and respond more effectively to, the climate challenges we face. Core analytical tools are embedded in a diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become Economic Naturalists who see ordinary existence in a sharp new light. 

 1 Thinking Like an Economist 
 2 Supply and Demand 

 3 Rational Consumer Choice 
 4 Individual and Market Demand 
 5 Applications of Rational Choice and Demand Theories 
 6 The Economics of Information and Choice under Uncertainty 
 7 Departures from Standard Rational Choice Models (With and Without Regret) 

 8 Production 
 9 Costs 
 10 Perfect Competition 
 11 Monopoly 
 12 A Game-Theoretic Approach to Strategic Behavior 
 13 Oligopoly and Monopolistic Competition 

 14 Labor 
 15 Capital 

 16 Externalities, Property Rights, and the Coase Theorem 
 17 General Equilibrium and Market Efficiency 
 18 Government

About the Author

Robert Frank

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

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