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FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage
FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage, 1st Edition

ISBN10: 1260135691 | ISBN13: 9781260135695
By Roger Dooley
© 2019

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NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+business
Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. 

Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. 

Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.

If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. 

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of:

Empowering frank conversations
Guiding individual and team behaviors
Getting ahead of friction 
Optimizing the customer experience 
Building a frictionless corporate culture

Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. 

Friction provides the know-how you need to lead your company to industry dominance. 


Prologue: Engine of Disruption

1 The Friction Evangelist

2 Retail Disruption—Nineteenth and
 Twentieth Centuries

3 Transportation Disruption

4 Digital Disruption

5 The Science of Friction

6 Decision Friction

7 Customer Experience and Friction

8 Technology Friction

9 Friction Within Your Business

10 A World of Friction

11 Bureaucrats and Red Tape Warriors

12 Taxes and Beyond

13 Habits and Productivity

14 Friction Design

15 Nonprofit Friction

16 Friction Everywhere

Conclusion: Go Forth and Find Friction

Appendix: The Persuasion Slide




About the Author

Roger Dooley

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