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Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change
Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change

Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change, 3rd Edition

ISBN10: 1265049653 | ISBN13: 9781265049652
By Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler
© 2023

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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The New York Times bestselling guide to leading positive change in any organization―updated with critical new insights, research, and case studies

The world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successful—and most produce nothing more than wasted resources and organization-wide cynicism.

The solution to this challenge isn’t easy, but it is simple. It’s all about the strategic application of influence—systematic and intentional actions aimed at helping people improve results by changing their behavior—a practice most leaders have yet to fully understand and embrace.

Crucial Influence walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change.

“At the end of the day, leadership is intentional influence,” the authors write. “If behavior isn’t changing, you aren’t leading.” Whatever you’re seeking to change through effective leadership—from making virtual workforces work to tackling a social issue—influence, not authority, is what will get you there. You’ll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges.

New to this edition:

  • Updated stories and examples using the Crucial Influence model
  • The authors’ latest research on behavior change
  • Practical applications for everyday leadership challenges
  • New case studies and business examples

About the Author

Joseph Grenny

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Kerry Patterson

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

David Maxfield

Ron McMillan

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Al Switzler

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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