Foundations of Digital Marketing: eCommerce, Student Print Edition

Equip high school students with the fundamental principles and skills necessary for a career in digital marketing.

Foundations of Digital Marketing: eCommerce introduces students to the strategies and tools behind successful online marketing—from creating websites and running email campaigns to managing social media and understanding cybersecurity. With a strong emphasis on hands-on learning and portfolio development, this course prepares students to excel in digital marketing opportunities confidently.


Foundations is an innovative series of titles designed for high school students, each covering a specific area of the digital world. These key features of every Foundations program bring skills to life:

• Clear instruction and active learning: Students thrive in their learning when presented with well-defined goals, explicit instruction, relevant examples, hands-on activities, and project-based learning.
• Timely and relevant coverage: Content aligns with the latest industry practices, preparing students for future careers.
• Complete teacher support: Educators prepare efficiently with a print teacher’s edition, lesson plans, lesson guides, and pre-built assessments.
• Flexible delivery: Students benefit from a hardbound textbook or use the digital resources complete with an eBook, an adaptive SmartBook®, assessment, videos, and more.

• Explore practical marketing skills, including blogging and multimedia content creation.
• Create and publish websites, design infographics, and produce videos and animations to support digital branding.
• Utilize real-world tools such as Canva and Google Sites.
• Learn to plan and execute effective marketing strategies, design user-friendly sites, and evaluate cybersecurity basics.
• Build a portfolio of professional-quality marketing and web projects that demonstrate their skills and creativity.