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Understanding Business: The Core
Understanding Business: The Core

Understanding Business: The Core

ISBN10: 1266131701 | ISBN13: 9781266131707
By William Nickels, Jim McHugh and Susan McHugh

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Nickels/McHugh/McHugh, Understanding Business: The Core, provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.

RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples with large number of companies of all sizes and industries in the United States and around the world. From Brexit and ransomware to 3D printing and robo-advisors, numerous relevant examples tie directly into chapter lessons. Keep your course continuously current by subscribing to the From the News to the Classroom blog, for even more article and video clip examples weekly.

RESULTS-DRIVEN TECHNOLOGY Bridging the Gap between Concept and Application through a variety of interactives in Connect. SmartBook 2.0 provides dynamic, personalized reading experience with Video Cases, Case Analyses, and Application-Based Activities designed to drive engagement through real-word scenarios for students to observe, analyze and develop their critical thinking skills.

GOLD STANDARD IN TEACHING RESOURCES with experienced and diverse authors that designed resources for the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. Course supplements tightly align with chapter concepts and enhance retention.

PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments   

Chapter 1: Exploring the Business Environment and Economics  

Chapter 2: Doing Business in Global Markets  

Chapter 3: Demanding Ethical and Socially Responsible Behavior  

PART 2 Business Ownership: Starting a Small Business  

Chapter 4: How to Form a Business  

Chapter 5: Entrepreneurship and Starting a Small Business  

PART 3: Business Management: Empowering Employees to Satisfy Customers 

Chapter 6: Management and Leadership  

Chapter 7: Structuring Organizations for Today’s Challenges  

Chapter 8: Production and Operations Management  

PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services  

Chapter 9: Motivating Employees  

Chapter 10: Human Resource Management: Finding and Keeping the Best Employees  

PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans 

Chapter 11: Marketing: Helping Buyers Buy  

Chapter 12: Managing the Marketing Mix: Product, Price, Place, and Promotion   

Chapter 13: Using Technology to Manage Information   

PART 6: Managing Financial Resources  

Chapter 14: Understanding Accounting and Financial Information  

Chapter 15: Financial Management  

Chapter 16: Money, Financial Institutions, and the Federal Reserve  

Bonus Chapters (Online Only)

A: Working within the Legal Environment  

B: Managing Risk  

C: Managing Personal Finances and Investing

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About the Author

William Nickels

Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years’ experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).

Jim McHugh

Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chair of the Business and Economics Department of St. Louis Community College–Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public-service sector and served as chief of staff to the St. Louis County Executive.

Susan McHugh

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in writing projects, their greatest accomplishment is their collaboration on their three children. Casey is carrying on the family’s teaching tradition as an adjunct social work professor at Washington University and the founder of an incubator to help therapists start their own practices. Molly and Michael are carrying on the family writing tradition by contributing to the development of this text and several supplementary materials.


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