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ISBN10: 1266551530 | ISBN13: 9781266551536
Entrepreneurship: The Art, Science, and Process For Success
ISBN10: 1266551530
ISBN13: 9781266551536
By Charles Bamford and Garry Bruton
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1. Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. 2. Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. 3. Processes that have proved themselves over decades of research and experience that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students take roles of a financial analyst, marketer, and business owner, and think critically to develop a plan to survive in the ever-changing world. The authors built the entire book around building a plan so that at the end of the course the students will have crafted their own business plans.
PART 1: LAYING THE GROUNDWORK FOR YOUR BUSINESS
1. The Twenty-First-Century Entrepreneur
2. Individual Leadership and Entrepreneurial Start-Ups
3. Business Idea Generation and Initial Evaluation
PART 2: DUE DILIGENCE ON THE BUSINESS IDEA
4. External Analysis
5. Business Mission and Strategy
PART 3: ESTABLISHING A FINANCIAL FOUNDATION
6. Analyzing Cash Flow and Other Financial Information
7. Financing and Accounting
8. Business and Financial Analysis
PART 4: BUILDING THE BUSINESS
9. Legal Issues with a New Business
10. Human Resources Management
11. Marketing
12. Establishing Operations
PART 5: IMPORTANT ISSUES FOR ENTREPRENEURS
13. Exit/Harvest/Turnaround
14. Franchising and Purchasing an Existing Business
PART 6: MINICASES
1. Patrick Woodson: Dave's Hot Chicken Franchise
2. Michael Sherrod: AddLibra/IndieBound
3. Jeff Lively: Lively Furniture Restoration
4. Martin McNeese: TechnikOne
5. Oscar Morales: MKX Construction
6. BP Battles: The Boardroom Whisky and Cigar Lounge
7. Derrick Walker: Smoke-A-Holics BBQ
8. Kathy Lopes and Jon Austin: Bark Pet Grooming
9. Christina Hollerbach: HTLC Ventures, Inc.
10. Susan Sledge: Sledge Distillery
11. Stephen Nixon, Vince Mayfield, and Louis Erickson: TalkingPARENTS
12. Patrick and Natalie Meyer: Pure Canopy Coffee and Tea
13. Juan Lopez: Best Choice Tree Care, LL
About the Author
Charles Bamford
Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.
From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns. Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.
Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D. He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world.
Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven.
Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship.
He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University. He has taught at Universities in Scotland, Hungary, and the Czech Republic. He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.
Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.
Garry Bruton
Garry D. Bruton is a professor of entrepreneurship and strategy at the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received his BA with Honors from the University of Oklahoma, MBA from George Washington University, and PhD from Oklahoma State University. Garry worked as a bank economist for one of the leading commercial banks in the southwest United States prior to pursuing his doctorate.
Dr. Bruton has published or has forthcoming over 100 academic arti¬cles in some of the leading academic publications. Garry currently is an Associate Edition of the Strategic Entrepreneurship Journal. He is also the past president of the Asia Academy of Management. His research interests focus on entrepreneurship and strategy in emerging economies.
Garry has won a variety of teaching and research awards at each of the schools with which he has been associated. In addition, he has advised a number of MBA teams that have participated and placed in regional and national competitions for business plans and case analysis
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