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Methods in Behavioral Research

ISBN10: 1260718905 | ISBN13: 9781260718904

Methods in Behavioral Research
ISBN10: 1260718905
ISBN13: 9781260718904
By Paul Cozby and Scott Bates

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research—from canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19—engages students in exploring the methodology of research. Focused organization combined with clear and direct writing remains a hallmark of Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The 15th edition, which aligns with APA 7e, foregrounds important questions of diversity, equity, and inclusion in past and future research and its assumed universal applicability.

Preface


About the Authors


1 Scientific Understanding of Behavior
2 Where to Start
3 Ethics in Behavioral Research
4 Fundamental Research Issues
5 Measurement Concepts
6 Observational Methods
7 Asking People About Themselves: Survey Research
8 Experimental Design
9 Conducting Experiments
10 Complex Experimental Designs
11 Single-Case, Quasi-Experimental, and Developmental Research
12 Understanding Research Results: Description and Correlation
13 Understanding Research Results: Statistical Inference
14 Generalization


APPENDIX A: Reporting Research
APPENDIX B: Statistical Tests

About the Author

Paul Cozby

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.

Scott Bates

Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.

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