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ISBN10: 1266551530 | ISBN13: 9781266551536
ISBN10: 1266551530
ISBN13: 9781266551536
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1. Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. 2. Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. 3. Processes that have proved themselves over decades of research and experience that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students take roles of a financial analyst, marketer, and business owner, and think critically to develop a plan to survive in the ever-changing world. The authors built the entire book around building a plan so that at the end of the course the students will have crafted their own business plans.
PART 1: LAYING THE GROUNDWORK FOR YOUR BUSINESS
1. The Twenty-First-Century Entrepreneur
2. Individual Leadership and Entrepreneurial Start-Ups
3. Business Idea Generation and Initial Evaluation
PART 2: DUE DILIGENCE ON THE BUSINESS IDEA
4. External Analysis
5. Business Mission and Strategy
PART 3: ESTABLISHING A FINANCIAL FOUNDATION
6. Analyzing Cash Flow and Other Financial Information
7. Financing and Accounting
8. Business and Financial Analysis
PART 4: BUILDING THE BUSINESS
9. Legal Issues with a New Business
10. Human Resources Management
11. Marketing
12. Establishing Operations
PART 5: IMPORTANT ISSUES FOR ENTREPRENEURS
13. Exit/Harvest/Turnaround
14. Franchising and Purchasing an Existing Business
PART 6: MINICASES
1. Patrick Woodson: Dave's Hot Chicken Franchise
2. Michael Sherrod: AddLibra/IndieBound
3. Jeff Lively: Lively Furniture Restoration
4. Martin McNeese: TechnikOne
5. Oscar Morales: MKX Construction
6. BP Battles: The Boardroom Whisky and Cigar Lounge
7. Derrick Walker: Smoke-A-Holics BBQ
8. Kathy Lopes and Jon Austin: Bark Pet Grooming
9. Christina Hollerbach: HTLC Ventures, Inc.
10. Susan Sledge: Sledge Distillery
11. Stephen Nixon, Vince Mayfield, and Louis Erickson: TalkingPARENTS
12. Patrick and Natalie Meyer: Pure Canopy Coffee and Tea
13. Juan Lopez: Best Choice Tree Care, LL
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