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Discover How Connect Drives Deeper Learning
ISBN10:1266838872 |
ISBN13: 9781266838873
Connect supports instructors in guiding students to work through challenges - not around them - building real readiness grounded in critical thinking, application, and lasting skills.
With integrated course materials, assignments, and interactive tools, instructors can streamline course management while creating more meaningful learning experiences while saving time. Login or join Connect to discover resources built to support you.
Every Connect title includes tools and resources to support teaching and learning. Below are some of the available features for your course.
Highly interactive, assignable exercises that boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems.
Accessible tools for students, including read-aloud functionality, jump links and dynamic note-taking and highlighting features
Print Details
ISBN10:1265704198 |
ISBN13: 9781265704193
Print Features:
Free instructor sample copy
Hardcopy and softcover formats available
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:
• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.
• Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders.
• Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.
McGraw Hill eBooks and digital platforms use an Evergreen delivery model with a release-centered process that makes it easy to keep courses fresh, engaging, and relevant.
Release Notes provide detailed information about new and updated content delivered with each release.
1. Marketing's Value to Consumers, Firms, and Society
2. Marketing Strategy Planning
3. Evaluating Opportunities in the Changing Market Environment
4. Focusing Marketing Strategy with Segmentation and Positioning
5. Final Consumers and Their Buying Behavior
6. Business and Organizational Customers and Their Buying Behavior
7. Improving Decisions with Marketing Information
8. Elements of Product Planning for Goods and Services
9. Product Management and New-Product Development
10. Place and Development of Channel Systems
11. Distribution Customer Service and Logistics
12. Retailers, Wholesalers, and Their Strategy Planning
13. Promotion—Introduction to Integrated Marketing Communications
14. Personal Selling and Customer Service
15. Advertising and Sales Promotion
16. Publicity
17. Pricing Objectives and Policies
18. Price Setting in the Business World
19. Ethical Marketing in a Consumer-Oriented World
About the Author
Joseph P. Cannon
Joseph P. Cannon is Dean’s Distinguished Teaching Fellow and professor of marketing at Colorado State University. He has also taught at the University of North Carolina, Emory University, Instituto de Empresa (Madrid, Spain), INSEAD (Fontainebleau, France), Thammasat University (Bangkok, Thailand), and the University of Ljubljana (Slovenia). He has received many teaching awards and the N. Preston Davis Award for Instructional Innovation.
Dr. Cannon’s research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, Journal of Public Policy and Marketing, Antitrust Bulletin, and the Academy of Management Review, among others. He is a two-time recipient of the Louis W. and Rhona L. Stern Award for high-impact research on interorganizational topics. He has also written numerous teaching cases. Dr. Cannon serves (or served) on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, and Journal of Marketing Education. The Journal of Marketing has honored Dr. Cannon with several distinguished reviewer awards. He served as chair of the American Marketing Association’s Interorganizational Special Interest Group (IOSIG). Before entering academics, Dr. Cannon worked in sales and marketing for Eastman Kodak Company.
William D. Perreault
William D. Perreault Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. Dr. Perreault is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award, which honors career impact on marketing research. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals.
The Decision Sciences Institute has recognized Dr. Perreault for innovations in marketing education, and at UNC he has received several awards for teaching excellence. He is also the author of Basic Marketing and The Marketing Game!
Dr. Perreault is a past president of the American Marketing Association Academic Council, served as chair of an advisory committee to the U.S. Census Bureau, and served as a trustee of the Marketing Science Institute. He has also worked as a consultant to organizations that range from GE and IBM to the Federal Trade Commission.
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The publication contains a conformance statement that it meets the EPUB Accessibility and WCAG 2 Level AA standard.
highered What is Evergreen View Edition Updates Move to New Edition View newer edition <p>Hello world</p> What is Evergreen <ul> <li>Rent or purchase for a fraction of the printed textbook price</li> <li>Rental transaction occurs through McGraw Hill's authorized rental partner</li> </ul> <ul> <li>Purchase un-bound 3-ring binder ready textbook</li> <li>Flexibility and ease of selecting chapters to take where you want to go</li> </ul> <ul> <li>Rent or purchase for a fraction of the printed textbook price</li> <li>Easily highlight, take notes and search</li> <li>Download the free ReadAnywhere App for offline access and anytime reading</li> <li><b>Note:</b> the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.</li> </ul> Watch a quick video to learn more <p style="text-align: left;">* By purchasing <b>lifetime</b> access to this McGraw Hill eBook title, you have access to the title for as long as it is available through the McGraw Hill Bookshelf website.</p> <ul> <li><b>Note: Connect can only be accessed if your instructor is using Connect in your course.</b></li> <li>Personalize your learning, save time completing homework, and possibly earn a better grade</li> <li>Download free ReadAnywhere App for offline access to eBook for anytime reading</li> <li>Access to eBook, homework and adaptive assignments, videos, and study resources</li> </ul> View Features of Textbook rental Features <ul> <li>Rent for a fraction of the printed textbook price</li> <li>Complete text bound in hardcover or softcover</li> </ul> <div><b> Note:</b> Payment through authorized rental partners</div> View Features of Connect access purchase Features <ul> <li><b>Digital access</b> to a comprehensive online learning platform</li> <li>Includes <b>homework</b>, <b>study tools</b>, <b>eBook, and adaptive assignments</b></li> <li>Download the <b>free </b><a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html"><span class="link-dark-underline">ReadAnywhere app</span></a> to access the eBook offline</li> <li>Check with your instructor to see if a discounted loose-leaf version is available for purchase within Connect for an additional charge.</li> </ul> View Features of Loose-Leaf purchase Features <ul> <li>Unbound loose-leaf version of full text</li> <li>Discount loose-leaf available within Connect</li> </ul> View shipping options <ul> <li>A <b>personalized </b>and dynamic learning experience</li> <li>Adaptive learning will <b>focus </b>your study time </li> <li>Integrated <b>eBook </b>for additional support</li> <li>Exercise and lecture videos, interactives, and extra practice materials</li> </ul> Features <p>Complete text bound in hardcover or softcover</p> View shipping options Features <p><b>Details</b> </p> <ul> <li>Includes: access to an online learning platform and full printed textbook rental available in hardcover or softcover</li> <li>Access resources and tools in one place: eBook, complete homework, and customized assignments based on your progress</li> <li>Easily access offline or on a mobile device by downloading the free<b> </b><a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html"><span class="link-dark-underline">ReadAnywhere app</span></a></li> </ul> <ul> <li>Comprehensive online learning platform + unbound loose-leaf print text package</li> <li>Connect includes <b>homework</b>, <b>study tools,</b> <b>eBook, and adaptive assignments</b></li> <li>Download the <b>free </b><a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html"><span class="link-dark-underline">ReadAnywhere app</span></a> to access the eBook offline</li> </ul> View shipping options Features <p><b>Receive instant access to:</b></p> <ul> <li>Personalize your learning, save time completing homework, and possibly earn a better grade</li> <li>Access to eBook, homework and adaptive assignments, videos, and study resources</li> <li>Diagnostic assessment platform combined with an online homework system</li> <li>Access to algorithmic homework assignments tied to textbook questions</li> <li>Immediate feedback and step-by-step solutions</li> </ul> <ul> <li>Comprehensive online learning platform + unbound loose-leaf print text <b>package</b></li> <li>ALEKS includes <b>videos</b>, <b>interactives</b>, and <b>practice materials</b></li> <li>Integrated <b>eBook </b>for additional support</li> <li><b>Adaptive learning</b> will focus your study time </li> </ul> View shipping options Features Features <ul> <li>Comprehensive online learning platform + bound traditional print text </li> <li>Connect includes <b>homework</b>, <b>study tools</b>, <b>eBook, and adaptive assignments</b></li> <li>Explore the <b>free </b><a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html"><span class="link-dark-underline">ReadAnywhere app</span></a> app to access the eBook offline</li> </ul> <p><span><b>Note:</b> Connect can only be used if assigned by your instructor. </span></p> Learn more about Connect <p><span><span><span class="link-dark-underline">Learn more about Connect</span></span></span></p> <span><span><b>Note:</b> Does <b>not</b> come with digital platform access (e.g. Connect, ALEKS, SIMnet etc.)</span></span> Learn more about ALEKS 360> View Features of ebook rental Features <ul> <li>Highlight, take notes, and search</li> <li>Download the<b> free </b><a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html"><span class="link-dark-underline">ReadAnywhere app</span></a> for offline and mobile access</li> </ul> <div>Note:<b> Connect access NOT included.</b> If Connect is required for your course, click the "Connect" tab.</div> Check out this video to learn more about eBooks > Watch to learn more about the eBook <p><u>Watch to learn more about the eBook</u></p> <span><span><b>Note:</b> GO can only be used if assigned by your instructor. <a href="https://www.mheducation.com/highered/go"><span class="link-dark-underline"><b>Learn more about GO</b></span></a></span></span> View features of Mcgraw HIll GO Features <ul> <li><b>Digital access</b> to eBook+ embedded in your school's Learning Management System (LMS)</li> <li>Includes full <b>eBook</b> and chapter questions</li> <li>Download the<b> free</b> <a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html" target="_self"><span class="link-dark-underline">ReadAnywhere app</span></a> for offline and mobile access</li> </ul> <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>eBook Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Normally the lowest price option for student </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Integrates in your LMS </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Accessible tools for students, including read-aloud functionality, jump links and dynamic note-taking and highlighting features </span> </li> </ul> <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>Connect Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Integrates in your LMS. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Prebuilt courses, presentation slides and instructor resources. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Test question banks, adaptive assignments, essay prompts, video content and more interactive exercises specific to your course subject. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> eBook access (with included <a href="/content/mheducation/us/en/highered/digital-products/mhebook">ReadAnywhere app</a>). </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Print book add-on availability. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Remote proctoring. </span> </li> </ul> Connect - Take a Tour Connect - Take a Tour Connect - Take a Tour Take a Tour Connect - Take a Tour Connect - Learn More Connect - Learn More Connect - Learn More Learn More Connect - Learn More <p>Connect supports instructors in guiding students to work through challenges - not around them - building real readiness grounded in critical thinking, application, and lasting skills.</p> <p>With integrated course materials, assignments, and interactive tools, instructors can streamline course management while creating more meaningful learning experiences while saving time. Login or join Connect to discover resources built to support you. </p> <p>Every Connect title includes tools and resources to support teaching and learning. Below are some of the available features for your course.</p> LMS Integration Prebuilt Course Materials Adaptive Assignments eBook Access Print Add-On Remote Proctoring <h3>Learn how Connect can enhance your course </h3> Explore Assignments for Your Course <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>Print Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Rentable options available for student use </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Hardcopy and softcover formats available </span> </li> </ul> <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>Go Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Integrates in your LMS. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Assignable readings. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Auto-graded chapter questions. </span> </li> </ul> Go - Take a Tour Go - Take a Tour Go - Take a Tour Take a Tour Go - Take a Tour Go - Learn More Go - Learn More Go - Learn More Learn More Go - Learn More <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>Print Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Free instructor sample copy </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Hardcopy and softcover formats available </span> </li> </ul> <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>Connect Loose-Leaf Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Comprehensive online learning platform + unbound loose-leaf print text package. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Connect includes <strong>homework</strong>, <strong>study tools,</strong> <strong>eBook, and adaptive assignments</strong>. </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Download the <strong>free </strong><a href="https://www.mheducation.com/highered/learning-solutions/digital-solutions/mhebook.html">ReadAnywhere app</a> to access the eBook offline. </span> </li> </ul> Features <ul> <li>Highlight, take notes, and search</li> <li>Download the<b> free </b><a href="/content/mhe/en_us/learning-solutions/digital-solutions/mhebook.html"><span class="link-dark-underline">ReadAnywhere app</span></a> for offline and mobile access</li> </ul> <div>Note:<b> Connect access NOT included.</b> If Connect is required for your course, click the "Connect" tab.</div> Check out this video to learn more about eBooks > Watch to learn more about the eBook <p><u>Watch to learn more about the eBook</u></p> <p style="padding-bottom: 16px; margin-bottom: 0px;"> <span> <strong>Print Features:</strong> </span> </p> <ul style="list-style: none; padding-left: 0; margin: 0;"> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Free instructor sample copy </span> </li> <li style="padding-bottom: 16px; margin-bottom: 0px; display: table; width: 100%;"> <span style="color: #E21A23; display: table-cell; width: 16px; padding-right: 7px; vertical-align: top;"> <uxt-icon icon="check-circle-fill"></uxt-icon> </span> <span style="display: table-cell; vertical-align: top;"> Hardcopy and softcover formats available </span> </li> </ul> eBook Print Connect ALEKS GO GDP Online Only <p><span class="fs-small">* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.</span></p> <h2><span class="h3"><span class="fw-semibold">Instructor Information</span></span></h2> <h2><span><span class="fs-5"><span class="fw-bolder">Instructor Quick Actions</span></span></span></h2> text Instructor Quick Actions Get Access Get access as soon as you validate! Request Sample Get a copy as soon as validated. Find Rep Find a local rep best suited for you. <h2><span class="fs-5"><span class="fw-bolder">Product Information</span></span></h2> <p>First accordion item</p> Overview Release Notes Table of Contents Author Bios Accessibility Affordability <p>McGraw Hill eBooks and digital platforms use an Evergreen delivery model with a release-centered process that makes it easy to keep courses fresh, engaging, and relevant.</p> <p>Release Notes provide detailed information about new and updated content delivered with each release.</p> <p>Your account requires validation. Please <a href="https://www.mheducation.com/highered/support/find-your-rep">contact your sales representative</a>.</p> <h2><span class="h3">Accessibility</span></h2> Review this product's accessibility information <p>Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.</p> <p>For more information, visit our <a href="/content/highered/en_us/accessibility.html" target="_self">accessibility page</a>, or contact us at <a href="mailto:accessibility@mheducation.com">accessibility@mheducation.com</a></p> affordability icon <h2><span class="h3">Affordability</span></h2> Learn more about Inclusive Access <p>Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.</p> <p style="text-align: center;"><strong>Need support?</strong> We're here to help - <a href="/content/mheducation/us/en/highered/support/support-at-every-step.html" target="_self">Get real-world support and resources every step of the way.</a></p>
