Supply Chain Disruptions Affect Digital Ad Spending | November 2021
The COVID-19 pandemic has caused delays in supply chains and shortages in labor forces. As a result, companies are hesitant to spend money on digital advertising.
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Ferrell Business in the News
Foundations of Business blog centered around Ferrell's Business Foundations textbook.
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Taco Bell Tests Subscription Pricing Model | November 2021
Taco Bell began testing a monthly taco subscription plan for customers in Arizona. App users can get 1 free taco a day for a low monthly cost.
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More Marketers Hop on Cobranding Trend | November 2021
When 2 or more companies combine forces to create a new product, it leverages the reputations of each individual brand to reach new markets.
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A Timeline of the Pearl Milling Company Rebrand | November 2021
The increased awareness of social and racial justice has caused many companies to rebrand their products to eliminate racially and culturally insensitive marketing.
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McDonald’s Links Executive Pay to Diversity Goals | October 2021
After hiring a new global head of diversity, equity, and inclusion, McDonald's is making executive pay dependant on reaching new goals.
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Social Impact May Motivate Employees | October 2021
Bonuses and competitive salaries are powerful tools to motivate employees but it is no longer enough for many individuals. Companies across the globe are shifting to build social impact.
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Chapter References and Guide
Check our reference guide to find articles that correlate to the chapters being worked through in your classroom.
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Global Chip Shortage Hits Smartphone Industry | October 2021
COVID-19 caused supply chain shortages in industries across the globe. One of the most challenging has been in the computer chips that are used in almost every electronic device we own.
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Yankee Candle Maker Boosts Employee Morale | October 2021
Ravi Saligram took over Newell Brands, the owner of Yankee Candle, and made some big changes. Focusing on meeting employee needs and boosting satisfaction, morale and profits increased.
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T-Mobile Data Breach Shows Why Crisis Management Is Important | September 2021
In a cyberattack on T-Mobile, over 40 million people's data was breached. Crisis management best practices are outlined in this article alongside T-Mobile's actions to address the public's concerns.
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Microsoft Study Says Working from Home Decreases Teamwork and Creativity | September 2021
Transitioning to working from home brought a lot of benefits to many individuals, but a recent study from Microsoft revealed that key business drivers like teamwork and creativity decreased.
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Investment Management Company Pimco Working to Improve Its Organizational Culture | September 2021
Recognizing the harm its reputation can bring, Pacific Investment Management (Pimco) is looking to improve its corporate culture and appeal to the next generation of professionals.
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General Mills Plans to Restructure and Downsize | September 2021
Despite seeing some of their best sales for the year during the COVID-19 Pandemic, General Mills is planning a downsize and restructuring of a large portion of national and international jobs.
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What Is a Chief Experience Officer (CXO)? | September 2021
A Chief Experience Officer (CXO) brings together customer satisfaction and product design. Their integral role can help companies succeed, so the demand for this position is on the rise.
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How to Improve Communication in a Hybrid Office Setting | September 2021
Many companies are switching to a hybrid office and finding a balance between the old and new ways of running a business. Find ways to improve communication with your team.
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Microsoft Tightens Security with RiskIQ Acquisition | August 2021
Microsoft announced plans to buy RiskIQ, a cybersecurity firm that provides software to protect companies against cyberattacks.
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Comcast Battles It Out in the Streaming Wars | August 2021
As streaming alters the in-home entertainment landscape, Comcast is looking to bring content and distribution all under one roof.
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Labor and Supply Shortages Hit Small Contractors | August 2021
Shortages of both labor and supplies are negatively affecting small contractors amid a housing boom.
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Two Start-Ups Stepped In When Big Lenders Wouldn’t for P.P.P. Loans | August 2021
When big lenders missed providing P.P.P. loans to small businesses, start-ups Blueacorn and Womply stepped in.
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Taco Bell Redesigns Its Restaurants, Expands Mobile Ordering | August 2021
As one of the fastest-growing franchises in the U.S., Taco Bell is expanding its business through new restaurant remodels and mobile ordering.
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