Inside Management: Introducing the Chief AI Officer | April 2024
Forecasts suggest AI will create millions of new jobs over the next few years making the Chief AI Officer a crucial oversight role to navigate the transformation.
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Ferrell Business in the News
Foundations of Business blog centered around Ferrell's Business Foundations textbook.
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Tesla Accelerates Its Advertising Strategy | April 2024
Tesla, the auto company owned by Elon Musk and known for trying to move the industry to sustainable energy managed to become a household name without spending any money on advertising, until now.
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HP Introduces All-In Printer Subscription | April 2024
Recently, the tech company, HP released subscription options for printing to combat the increasingly digital world that is using printers less often.
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Chapter References and Guide
Check our reference guide to find articles that correlate to the chapters being worked through in your classroom.
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Sweetgreen Expands Its Paid Subscription Program | March 2024
Sweetgreen, a chain of salad restaurants across the United States, has expanded Sweetpass, a multi-tiered loyalty program with a free rewards tier and a paid membership.
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Nvidia Becomes Employer of Choice | March 2024
Nvidia, founded in California in 1993, is the largest chipmaker in the United States. Because of AI, business is booming and it's quickly becoming one fo the best places to work in the country.
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BP Executive’s Spouse Found Guilty of Insider Trading | March 2024
A BP executive’s spouse made $1.76 million in profits after buying and selling stocks over seven weeks after eavesdropping on important work-from-home calls.
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Bitcoin ETFs Approved by the SEC | February 2024
In a historic move, the U.S. Securities and Exchange Commission (SEC) approved a new bitcoin exchange-traded fund (ETF) in January 2024.
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Chipotle Introduces New Benefits to Appeal to a Gen Z Workforce | February 2024
Fast-casual restaurant Chipotle is introducing benefits to appeal to younger workers in a push to hire 19,000 workers over the next few months.
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Blueshift Uses AI for Digital Marketing Customization | February 2024
Blueshift, a marketing automation startup, focuses on cross-channel customer engagement by leveraging data and artificial intelligence (AI).
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Super Bowl Ads: It’s Getting Harder for Commercials to Score with Consumers
Check out the full article written by the Ferrell author team!
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New Global Rules Could Overhaul Regulatory Capital | January 2024
U.S. banking regulators introduced Basel III Endgame (B3E), a proposal for more safety rules to overhaul U.S.
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Understanding AI Bias (and How to Address It) | January 2024
AI is machine learning that can perform activities and tasks that usually require human intelligence such as decisions, visual perception, and speech recognition.
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Circular Fashion Is En Vogue | January 2024
The fashion industry has been long scrutinized for unsustainable business practices.
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Barnes & Noble Is Breaking All the Rules | November 2023
In the case of Barnes & Noble, its brand as a whole has undergone a major overhaul, from store design to its marketing mix.
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The Importance of a College Degree | November 2023
Education has become a marker of distinction in the United States.
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How the Federal Reserve Affects the Lottery | November 2023
A recent Powerball prize was advertised to be worth $1.04 billion yet it only had a $490 million cash value. What causes this discrepancy?
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Reassigned Employees on the Rise | October 2023
It’s common to hear about promotions and separations. Now, reassignments are becoming increasingly common as an alternative to laying off employees.
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FTC Sues Amazon in Antitrust Lawsuit | October 2023
According to the lawsuit, Amazon has the power of a monopoly, maintaining artificially high prices, preventing sellers from leaving its marketplace, and harming rival e-commerce platforms.
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Artificial Intelligence Tech Takes on Wildfires | October 2023
AI-powered tech is a growing resource for some of society’s most important challenges.
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