Skip to main content

How Ads Follow You Around the Internet

Ever feel watched? Explaining the ad-tracking tech that turns your clicks into personalized sales.

Retail, Marketing and Advertising Ethics Chapter 1 Taking Risks & Making Profits Chapter 4 Ethics & Social Responsibility Chapter 13 Marketing Chapter 16 Place & Promotion Bonus Chapter B Video Blog Understanding Business Higher Education

Targeted advertising has become the economic engine of the Internet for big companies like Facebook and Google that collect all sorts of data about their users. This video details how tech giants track people online in order to gather information for advertisers, a widespread practice that is nevertheless hugely controversial. 

Questions:

  1. How has the use of cookies changed from the early days of the Internet to today?
  2. Do you think legislators should regulate how companies track people online for targeted advertising? Why or why not?
Author: NickelsMcHughMcHugh

Related Content:

  • Temu Attracts Millions of Customers with Rock-Bottom Prices 

    Ultra-low prices fuel viral growth for Chinese e-commerce challenger.

  • Shein’s Controversial Business Model Keeps Prices Low

    Ultra-fast fashion giant faces criticism over labor and environment.

  • How Google Remapped the World

    How Google Maps conquered navigation with satellites, cars, and AI.