Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

New Products Management
New Products Management

New Products Management, 12th Edition

ISBN10: 1259911829 | ISBN13: 9781259911828
By C. Merle Crawford and C. Anthony Di Benedetto
© 2021

Format Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.

Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and

interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.

Past adopters of New Products Management will notice major changes in this edition.


While there are some changes in virtually every chapter, some of the most substantial

changes are as follows:

1.We have made major additions and updates to the cases to provide more plentiful

and more current examples. We retired several cases from the previous edition,

wrote many new cases, and thoroughly updated many others. New cases

for this edition include: Oculus Rift, Adidas Parley sustainable running shoes,

Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility

at Starbucks, and many others. As always, we aim to offer a mix of high tech

products and consumer products and services in the set of cases.

 

2.In addition, we have substantially updated examples throughout the text wherever

possible.We try to make use of illustrative examples that will resonate with

today’s students wherever possible. Of course, we welcome the reader’s comments

and suggestions for improvement.

 

3.There continues to be much new research in new products, and we have tried to

stay current on all of these topics. Readers will notice new or expanded coverage

of portfolio management, value curve creation, the TRIZ method, crowd-sourcing,

crowdfunding,observational research, open innovation, organizational structure,

3D modeling, beta testing, sustainable product development, and frugal

innovation,among other topics.


4.We continue the practice of referencing Web sites of interest throughout the

text,and we have added the web addresses for several useful YouTube videos

and other resources.

PART ONE
Overview and Opportunity Identification/Selection 
1. The Strategic Elements of Product Development 
2. The New Products Process 
3. Opportunity Identification and Selection: Strategic Planning for New Products 


PART TWO
Concept Generation 
4. The Product Concept and Ready-Made New Product Ideas 
5. New Product Ideas: The Problem Find-Solve Approach 
6. New Product Ideas: Analytical Attribute Approaches 


PART THREE
Concept/Project Evaluation 
7. Concept Evaluation and Testing 
8. The Full Screen 
9. Sales Forecasting and Financial Analysis 
10. Product Protocol 


PART FOUR
Development 
11. Design 
12. Development Team Management 
13. Product Use Testing 


PART FIVE
Launch 
14. Strategic Launch Planning 
15. Implementation of the Strategic Plan 
16. Market Testing 
17. Launch Management 
18. Public Policy Issues 


APPENDIXES
A Sources of Ideas Already Generated 
B Other Techniques of Concept Generation 

About the Author

C. Merle Crawford

C. Anthony Di Benedetto

Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna,  Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.

Need support?   We're here to help - Get real-world support and resources every step of the way.