Essentials of Strategic Management: The Quest for Competitive Advantage, 8th Edition
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Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multi-business Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: AirBnB 2022
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses?
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability?
Case 8: Ulta Beauty's Race to Win in An Omnichannel World
Case 9: PepsiCo's Diversification Strategy in 2022
Case 10: Robin Hood
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround?
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve Ethical Issues at Facebook and Instagram?
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