Communication Research: Asking Questions, Finding Answers, 6th Edition
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Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. This approach is strengthened in the new edition with a suite of Connect tools designed to improve student outcomes while streamlining grading for instructors: • SmartBook 2.0 provides a personalized and adaptive learning experience for students, while highlighting the most impactful communication concepts the learner needs to study at that time. • Progress dashboards to quickly show how students are performing on assignments and tips for improvement.
SECTION 1: RESEARCH BASICS
CHAPTER 1 Introduction to Communication Research
CHAPTER 2 The Research Process: Getting Started
CHAPTER 3 Research Ethics
SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH
CHAPTER 4 Introduction to Quantitative Research
CHAPTER 5 Measurement
CHAPTER 6 Populations, Samples, and Sample Size
CHAPTER 7 Quantitative Research Designs
CHAPTER 8 Surveys and Questionnaires
CHAPTER 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
CHAPTER 10 Testing for Differences
CHAPTER 11 Testing for Relationships
CHAPTER 12 Quantitative Analysis of Text
CHAPTER 13 Reading and Writing the Quantitative Research Report
SECTION 3: QUALITATIVE COMMUNICATION RESEARCH
CHAPTER 14 Introduction to Qualitative Research
CHAPTER 15 Designing Qualitative Research
CHAPTER 16 Qualitative Methods of Data Collection
CHAPTER 17 Analyzing Qualitative Data
CHAPTER 18 Reading and Writing the Qualitative Research Report
R-1 Name Index
I-1 Subject Index
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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