
College English and Business Communication, 11th Edition
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World. College English and Business Communication, provides a corrective approach to the fundamentals of communication including: reading, listening, speaking, writing, along with the application of these communication skills in the workplace such as e-mails and reports. College English and Business Communication closes with business use of technology, presentations, and employment communication. Rich in supplements, its activity workbook leads students to apply essential skills, leaving them doubly prepared for communicating in college and business. Combined with its digital component, it nurtures students' writing and presentation abilities, which are necessary for the interconnected world.


By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
SmartBook® 2.0
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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