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Business Communication: Developing Leaders for a Networked World
ISBN10: 1266678689 | ISBN13: 9781266678684
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In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION
1: Establishing Credibility
PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION
2: Interpersonal Communication and Emotional Intelligence
3: Team Communication and Difficult Conversations
4: Inclusion in a Diverse Workplace
5: Global Communication
PART 3: PRINCIPLES FOR BUSINESS MESSAGES
6: Creating Effective Business Messages
7: Improving Readability with Style and Design
8: Email and Other Traditional Tools for Business Communication
9: Collaboration Tools and Social Media for Business Communication
PART 4: TYPE OF BUSINESS MESSAGES
10: Routine Business Messages
11: Persuasive Messages
12: Bad-News Messages
PART 5: REPORTS AND PRESENTATIONS
13: Research and Planning for Business Proposals and Reports
14: Completing Business Proposals and Reports
15: Planning Presentations
16: Delivering Presentations
17: Employment Communication
APPENDIXES
A: Punctuation, Number Usage, and Grammar
B: Formatting for Letters and Memos
BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
Bonus Chapter: Crisis Communications and Public Relations Messages
Bonus Appendix: Creating Proposals and Business Plans
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