from $52.00
Business Communication: Developing Leaders for a Networked World, 5th Edition
ISBN10: 1266678689 | ISBN13: 9781266678684
© 2024
Purchase Options:
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Additional Product Information:
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION
Chapter 1: Establishing Credibility
PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Chapter 2: Interpersonal Communication and Emotional Intelligence
Chapter 3: Team Communication and Difficult Conversations
Chapter 4: Inclusion in a Diverse Workplace
Chapter 5: Global Communication
PART 3: PRINCIPLES FOR BUSINESS MESSAGES
Chapter 6: Creating Effective Business Messages
Chapter 7: Improving Readability with Style and Design
Chapter 8: Email and Other Traditional Tools for Business Communication
Chapter 9: Collaboration Tools and Social Media for Business Communication
PART 4: TYPE OF BUSINESS MESSAGES
Chapter 10: Routine Business Messages
Chapter 11: Persuasive Messages
Chapter 12: Bad-News Messages
PART 5: REPORTS AND PRESENTATIONS
Chapter 13: Research and Planning for Business Proposals and Reports
Chapter 14: Completing Business Proposals and Reports
Chapter 15: Planning Presentations
Chapter 16: Delivering Presentations
Chapter 17: Employment Communication
APPENDIXES
Appendix A: Punctuation, Number Usage, and Grammar
Appendix B: Formatting for Letters and Memos
BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
Bonus Chapter: Crisis Communications and Public Relations Messages
Bonus Appendix: Creating Proposals and Business Plans
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
SmartBook® 2.0
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Video tutorial:
Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.
Steps to access instructor resources:
- To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
- Then, under "Find a Title," search by title, author, or subject
- Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
- Go to your Connect course homepage
- In the top navigation, select library to access the title's instructor resources
Need support? We're here to help - Get real-world support and resources every step of the way.
