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ISBN10: 1264124317 | ISBN13: 9781264124312

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Rothaermel synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. It is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. This product prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As the sole author, Rothermel provides unmatched tight linkage between the concepts, cases, and teaching notes.
PART ONE: ANALYSIS 1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies 5. Shared Value and Competitive Advantage
PART TWO: FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
10. Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance, Business Ethics, and Business Models
PART FOUR: MINICASES HOW TO CONDUCT A CASE ANALYSIS
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