Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Strategic Management
Strategic Management

Strategic Management

ISBN10: 1264124317 | ISBN13: 9781264124312
By Frank Rothaermel

Format Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Frank T. Rothaermel wrote Strategic Management from the ground up because the world has changed dramatically since January 2020. Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. This textbook prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content. 

PART ONE: ANALYSIS  

CHAPTER 1: What Is Strategy?  

CHAPTER 2: Strategic Leadership: Managing the Strategy Process  

CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups  

CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies  

CHAPTER 5: Shared Value and Competitive Advantage  


PART TWO: FORMULATION  

CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans  

CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms  

CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification  

CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions  

CHAPTER 10: Global Strategy: Competing Around the World  


PART THREE: IMPLEMENTATION  

CHAPTER 11: Organizational Design: Structure, Culture, and Control  

CHAPTER 12: Corporate Governance, Business Ethics, and Business Models  


PART FOUR: MINICASES  

HOW TO CONDUCT A CASE ANALYSIS 


McGraw Hill Connect Product Logo

Main Features

  • LMS Integration
  • Print/Loose-Leaf Book Add-On Availability
  • Presentation Slides & Instructor Resources
  • Question & Test Banks
  • Adaptive Assignments
  • Student Progress Reporting & Analytics
  • Essay Prompts
  • Polling
  • Prebuilt Courses
  • Interactive Exercises
  • eBook Access (ReadAnywhere App)
  • Remote Proctoring (Proctorio)
  • Subject-Specific Tools
McGraw Hill GO Product Logo

Main Features

  • Quick Setup
  • Lives within the LMS
  • Assignable Readings
  • Auto-Graded Chapter Questions

About the Author

Frank Rothaermel

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description).

Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

affordability icon

Affordability

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Need support?   We're here to help - Get real-world support and resources every step of the way.