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ISBN10: 126402925X | ISBN13: 9781264029259
ISBN10: 126402925X
ISBN13: 9781264029259
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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With the Marketing Simulation Suite, you have the flexibility to design your course to align with any Marketing textbook, giving you the opportunity to bridge the gap between concepts and application. This standalone offer gives you access to three types of simulation experiences:
-Role-Playing, in which each ABA focuses on one topic and includes both objective questions as well as branching questions;
-Marketing Mini-Sims, in which each simulation focuses on a different element of the marketing mix and encourages students to make business decisions using the information provided to achieve their “mission goal”; and
-Practice Marketing Full Simulation, in which students discover what it takes to be an effective marketing manager by launching a new product to market, analyzing sales results, collecting competitive information, and refining their strategies to maximize results.
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