
Communication Research: Asking Questions, Finding Answers
6th Edition
By Joann Keyton
ISBN10: 1266143726
ISBN13: 9781266143724
Copyright: 2023
ISBN10: 1266143726
ISBN13: 9781266143724
Copyright: 2023
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Communication Research, 6e covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
Instructors: choose ebook for fast access or receive a print copy.
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