
Marketing Management
4th Edition
By Greg Marshall and Mark Johnston
ISBN10: 1260381919
ISBN13: 9781260381917
Copyright: 2023
ISBN10: 1260381919
ISBN13: 9781260381917
Copyright: 2023
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Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The fourth edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resource for the PCM exam. All supported through our interactive learning management solution, Connect.
Instructors: choose ebook for fast access or receive a print copy.
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