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Marketing by C. Shane Hunt, John E. Mello and George Deitz

ISBN10: 1265506191 | ISBN13: 9781265506193

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ISBN10: 1265506191 | ISBN13: 9781265506193
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ISBN10: 1266977716 | ISBN13: 9781266977718
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ISBN10: 1266337679 | ISBN13: 9781266337673
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ISBN10: 1266212183 | ISBN13: 9781266212185
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ISBN10: 1266977716 | ISBN13: 9781266977718

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ISBN10: 1266337679 | ISBN13: 9781266337673

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ISBN10: 1266212183 | ISBN13: 9781266212185

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Product Information

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing in business, but also in the lives of students despite their major! The product was designed with an emphasis on student engagement and relevance with a focus embodied in these four key benefits:

1) A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.

2) Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics.

3) Seamlessly integrated results-driven technology. The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.

4) The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone.

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1. Why Marketing Matters to You

2. Strategic Planning

3. The Global Environment

4. Consumer Behavior

5. Marketing Research and Analytics

6. Product Development

7. Segmentation, Targeting, and Positioning

8. Promotional Strategies

9. Personal Selling

10. Supply Chain and Logistics Management

11. Pricing

12. Retailing

13. Digital and Social Media Marketing

14. Branding

15. Customer Relationship Management

16. Social Responsibility and Sustainability

About the Author

C. Shane Hunt

Dr. C. Shane Hunt received his PhD in marketing from Oklahoma State University. Shane has won numerous awards for his teaching, including the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney

John E. Mello

John E. Mello (PhD Tennessee) is a Professor of Supply Chain Management and Director, Center for Supply Chain Management, Arkansas State University. Prior to entering academia, he spent 28 years in the consumer-packaged goods industry in various supply chain management positions. He is the Neil Griffin College of Business Excellence in Graduate Teaching award winner for 2012 and 2018, and Excellence in Research for 2014. His research has been published in Foresight: The International Journal of Applied Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, and Transportation Journal, Transportation Research Part E. 

George Deitz

Dr. George D. Deitz completed his PhD in marketing at the University of Alabama. He is currently the George Johnson Professor in Marketing at the University of Memphis. George has enjoyed the opportunity to teach a wide variety of face-to-face and online courses at the undergraduate, MBA, and doctoral levels. In 2013, George helped found the Consumer Neuroscience Research Laboratory (C-NRL) at Memphis, with the mission of advancing the use of physiological and neurological measurement systems to the study of marketing research questions. His research has been published in Journal of Service Research, Journal of Business Venturing, Journal of Public Policy and Marketing, the Journal of Advertising Research, Journal of Business Logistics, and other leading marketing journals. He has presented at a number of different conferences, including the American Marketing Association and the Academy of Marketing Science. After obtaining his master’s degree at West Virginia University, George began his professional career working in college athletic administration at the United States Military Academy at West Point, New York. Following that, he spent nearly a decade working in a variety of sales and sales management roles with several start-up ventures in the software industry. George currently lives in Germantown, Tennessee, with his wife, Kristine. They have three children, Luke, Mark, and Koren.

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