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ISBN10: 1266257799 | ISBN13: 9781266257797
Managerial Economics: Foundations of Business Analysis and Strategy, 14th Edition
ISBN10: 1266257799
ISBN13: 9781266257797
By Christopher Thomas
© 2024
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ISBN10:
1266257799 |
ISBN13: 9781266257797
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- Rentable option
- Hardcopy and softcover formats
Loose-Leaf Purchase
ISBN10:
126493405X |
ISBN13: 9781264934058
Details:
- Unbound loose-leaf version of full text
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ISBN10:
1264933878 |
ISBN13: 9781264933877
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- Integrates in your LMS
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1266273662 |
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- Download the free ReadAnywhere app to access the eBook offline
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics.
Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.
CHAPTER 1: Managers, Profits, and Markets
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
CHAPTER 5: Theory of Consumer Behavior
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Appendix 2: Linear Programming
CHAPTER 11: Managerial Decisions in Competitive Markets
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
CHAPTER 14: Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15: Decisions under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Web Chapter 1: The Investment Decision
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
CHAPTER 5: Theory of Consumer Behavior
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Appendix 2: Linear Programming
CHAPTER 11: Managerial Decisions in Competitive Markets
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
CHAPTER 14: Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15: Decisions under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Web Chapter 1: The Investment Decision
About the Author
Christopher Thomas
Christopher R. Thomas is an associate professor of economics at University of South Florida (USF), where he has spent the past 40 years and held the Exide Professorship of Sustainable Enterprise from 2004 through 2010. Before beginning his academic career at USF in 1982, Professor Thomas worked as an energy economist at Oak Ridge National Laboratory. He now teaches managerial economics to undergraduates and MBA students in both traditional and executive formats. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues and is coeditor of the Oxford Handbook in Managerial Economics. Professor Thomas lives with his wife in Brooksville, Florida, where he enjoys hobby ranching and playing bad golf.
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