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Digital Marketing by Raj Sachdev

ISBN10: 1266856811 | ISBN13: 9781266856815

2026 Release

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ISBN10: 1266856811 | ISBN13: 9781266856815
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ISBN10: 1266210067 | ISBN13: 9781266210068
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ISBN10: 1265073341 | ISBN13: 9781265073343

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ISBN10: 1266210067 | ISBN13: 9781266210068

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Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing”.

Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation”.

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1 Digital Marketing in a Digital World
2 Creating Value through Digital Marketing Strategy
3 Digital Consumer Behavior and Customer Relationship and Experience Management
4 Website Marketing Strategy
5 Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) Strategy
6 Search Engine Marketing (SEM) and Generative AI (GenAI) Marketing Strategy
7 Email Marketing Strategy
8 Social Media and Community Marketing Strategy
9 Mobile Marketing Strategy
10 Digital Brand, Trust, and Reputation Management Strategy
11 Digital Marketing Legal, Ethical, Privacy, and Security Considerations
12 Trends and the Future of Digital Marketing
Appendix to Chapter 2
Sample Strategic Digital Marketing Plan (Simplified)
Glossary
Index

About the Author

Raj Sachdev

Dr. Raj Sachdev, MSc (Oxford), MBA, LLM, LLM (IP), DBA, PhD, PCM (Digital Marketing), CIPP/US, is an Associate Professor of Marketing at the University System of New Hampshire (Plymouth State), an Assistant Facilitator (Cornell Law), an interdisciplinary scholar-practitioner, a chief digital marketing consultant, a speaker, and a licensed lawyer (California and England & Wales). Having more than 29 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. He holds two doctorates as well as various other degrees from different institutions in the areas of marketing, business, technology, and/or law. A graduate of Oxford University, he also is a Professional Certified Marketer (PCM) in Digital Marketing from the American Marketing Association (AMA); and is or previously has been certified in Google Analytics, Google Ads, digital marketing (Google, HubSpot), social media (Hootsuite and HubSpot), email marketing (Mailchimp), cybersecurity (GCHQ degree), and privacy (CIPP/US and privacy engineering certified from DP). He holds membership in a number of organizations and thoroughly values continuous learning.

Over the past 23+ years, Dr. Sachdev has had the opportunity to teach/facilitate 65+ courses (across all modalities) at different institutions, including at the University System of New Hampshire, Oxford University, Stanford CSP, and Cornell University, among others. He has created a number of new programs and courses at the undergraduate, graduate, and professional levels, and his numerous students have benefitted from his inclusion of practical projects, certifications, real-client work, and a number of other pedagogical methodologies in his courses. He founded and created the inaugural Digital Marketing Competition at AMA’s International Collegiate Conference in 2025 sponsored by McGraw Hill. Having been awarded for his teaching excellence, he has mentored students to rank second internationally in AMA’s Marketing Strategy ICC competition, win first place nationally in a national marketing-simulation vendor competition, and has been a founding and/or faculty advisor to AMA Collegiate Chapters. 

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