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Lucas’ top-selling and award-winning Customer Service: Skills for Success offers a comprehensive guide combining practical strategies, real-world insights, and interactive tools. Chapters are divided into four parts, focused on key aspects of customer service: 1) The Profession 2) Skills for Success, 3) Building and Maintaining Relationships, and 4) Retaining Customers. Throughout the text, readers discover tips for implementing proven customer service strategies, case scenarios, and activities to help apply concepts to real-world situations. Integrated with McGraw Hill Connect, Customer Service: Skills for Success offers adaptive learning resources with SmartBook®, Application-Based Activities for real-world practice, and case studies to reinforce key concepts and measurable outcomes.

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  • PART ONE THE PROFESSION
  • 1. The World of Customer Service
  • 2. Contributing to the Service CulturePART TWO SKILLS FOR SUCCESS
  • 3. Verbal Communication Skills
  • 4. Nonverbal Communication Skills
  • 5. Listening to the Customer
  • PART THREE BUILDING AND MAINTAINING RELATIONSHIPS
  • 6. Customer Service and Behavior
  • 7. Service Breakdowns and Recovery
  • 8. Customer Service in a Diverse World
  • 9. Customer Service via Technology
  • 10. Encouraging Customer Loyalty
  • PART FOUR RETAINING CUSTOMERS
  • Bonus Chapters can be found in SmartBook or in the Instructor Resources within Connect:
  • 11. Managing Your Time
  • 12. Managing Your Stress
  • 13. Customer Service through Written Means

About the Author

Robert W. Lucas

ROBERT (BOB) W. LUCAS is an internationally known, award-winning author and learning and performance expert who specializes in workplace performance- based training and consulting services. He is the principal of Robert W. Lucas Enterprises and owner of Success Skills Press. For over four decades, Bob has shared his knowledge and expertise as a coach and consultant. He has facilitated training sessions for thousands of workplace professionals in a variety of industries from national and international organizations. He also taught for over 15 years as an adjunct professor in the Human Resource Development Master of Arts program at Webster University and regularly presents educational sessions to various local and national groups. In addition, Bob has led or served on the boards of the Central Florida Chapter of the Association for Talent Development, the Florida Safety Council, Leadership Seminole, and the Florida Authors and Publishers Association. In recent years, Bob has dedicated much of his time to self-publishing books on a variety of skills topics and writing four blogs (Customer Service Skills, Creative Training, Nonfiction Writing, and Cruising). His areas of expertise include customer service, creative training and management program development, presentation skills, interpersonal communication, adult learning, and diversity. He has been listed in Who’s Who in the World, Who’s Who in America, and Who’s Who in the South & Southeast and is an avid writer. In addition to this book, he has written and contributed to 39 books and compilations and has published over 1,000 articles. Some of his other titles are Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative. Bob earned a Bachelor of Science degree in law enforcement from the University of Maryland; an M.A. degree with a focus in human resources development from George Mason University in Fairfax, Virginia; and a second M.A. degree in management and leadership from Webster University in Orlando, Florida.

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