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ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
Part I: Selling as a Profession
1.The Life, Times and Career of the Professional Salesperson
2.Ethics First…then Customer Relationships
3.The Psychology of Selling: Why People Buy
4.Communication for Relationship Building: It’s Not All Talk
5.Sales Knowledge: Customers, Products, Technologies
Part III: The Relationship Selling Process
6.Prospecting: The Lifeblood of Selling
7.Planning the Sales Call: It’s a Must!
8.Carefully Select Which Sales Presentation Method to Use
9.Begin Your Presentation Strategically
10.Elements of a Great Sales Presentation
11.Welcome Your Prospect’s Objections
12.Closing Begins the Relationship
13.Service and Follow-Up for Customer Retention
Part IV: Time, Territory and Self-Management
14.Time, Territory and Self-Management-Keys to Success
Appendix A: Personal Selling Experiential Exercises
Glossary of Selling Terms
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