My Account Details
ISBN10: 1259603636 | ISBN13: 9781259603631
ISBN10: 1259603636
ISBN13: 9781259603631
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Information
Quick Actions (Only for Validated Instructor Accounts):
Sign In with your validated instructor account to request a copy and review instructor resources
New and better than ever, the sixth edition of Launching the Imagination treats design as both a verb and a noun-as both a process and a product. Design is deliberate-a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.
Building on strengths of the previous five editions, the sixth edition of Launching the Imagination is even more:
•Concise: Content has been refined so that maximum content can be communicated as clearly and concisely as possible.
•Colorful: In addition to the full color used throughout the book, the writing is livelier than that in most textbooks. Analogies expand communication, and every visual example has been carefully selected for maximum impact.
•Comprehensive: Launching the Imagination is the only foundational text with full sections devoted to critical and creative thinking and to time-based design. The photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.
•Contemporary: More than half of the visual examples represent artworks completed since 1970, and over 100 represent works completed since 2000.
•Compelling: Interviews with exemplars of creativity have always been an important feature of this book. Three of the best past profiles have been revised and a new profile has been added. Now inserted into the body of the text, each interview deliberately builds on its chapter content.
1 Basic Elements2 The Element Of Color
3 Principles of Two-Dimensional Design
4 Illusion of Space and Illusion of Motion
5 Problem Seeking and Problem Solving
6 Cultivating Creativity
7 Developing Critical Thinking
8 Constructing Meaning
9 Three-Dimensional Design Elements
10 Principles of Three-Dimensional Design
11 Materials and Methods
12 Physical and Cerebral
13 Aspects and Elements of Time
14 Narrative and Non-narrative
15 Interdisciplinary Arts
Key Readings
Notes
Glossary
Photo Credits
Index
3 Principles of Two-Dimensional Design
4 Illusion of Space and Illusion of Motion
5 Problem Seeking and Problem Solving
6 Cultivating Creativity
7 Developing Critical Thinking
8 Constructing Meaning
9 Three-Dimensional Design Elements
10 Principles of Three-Dimensional Design
11 Materials and Methods
12 Physical and Cerebral
13 Aspects and Elements of Time
14 Narrative and Non-narrative
15 Interdisciplinary Arts
Key Readings
Notes
Glossary
Photo Credits
Index
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Need support? We're here to help - Get real-world support and resources every step of the way.
Top