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Foundations of Digital Marketing: eCommerce ©2026

Grades: 9 - 12

Equip high school students with the fundamental principles and skills necessary for a career in digital marketing. Foundations of Digital Marketing: eCommerce introduces students to the strategies and tools behind successful online marketing—from creating websites and running email campaigns to managing social media and understanding cybersecurity. With a strong emphasis on hands-on learning and portfolio development, this course prepares students to excel in digital marketing opportuniti

Program Details

Foundations is an innovative series of titles designed for high school students, each covering a specific area of the digital world. These key features of every Foundations program bring skills to life: 
  • Clear instruction and active learning: Students thrive in their learning when presented with well-defined goals, explicit instruction, relevant examples, hands-on activities, and project-based learning.
  • Timely and relevant coverage: Content aligns with the latest industry practices, preparing students for future careers.
  • Complete teacher support: Educators prepare efficiently with a print teacher’s edition, lesson plans, lesson guides, and pre-built assessments.
  • Flexible delivery: Students benefit from a hardbound textbook or use the digital resources complete with an eBook, an adaptive SmartBook®, assessment, videos, and more. 

Students using Foundations of Digital Marketing: eCommerce will:
  • Explore practical marketing skills, including blogging and multimedia content creation.
  • Create and publish websites, design infographics, and produce videos and animations to support digital branding.
  • Utilize real-world tools such as Canva and Google Sites.
  • Learn to plan and execute effective marketing strategies, design user-friendly sites, and evaluate cybersecurity basics.
  • Build a portfolio of professional-quality marketing and web projects that demonstrate their skills and creativity.

1. E-commerce and Cybersecurity

  • E-commerce
  • Online Transactions
  • Information Security
  • Personal and Computer Security
  • Digital Footprint and Internet Security

2. Web Design Essentials

  • Design Your Website
  • Publish Your Website
  • Introduction to Infographic Design
  • Creating Custom Infographics

3. Advanced Multimedia

  • Video Shooting
  • Video Editing
  • Visual Effects
  • The Final Touch
  • 3D Animation

4. Digital Marketer

  • Plan Your Marketing Strategy
  • Email Marketing Campaign
  • A Brand Blog
  • Create Blog Content
  • Blogging and Social Media
  • Social Media Audit