Advanced Marketing

Grades: 9 - 12

1st Edition | ©2026 | Cannon, Perreault Jr., and McCarthy
Based on the best-selling title Essentials of Marketing, this program equips students with a comprehensive toolkit for crafting impactful marketing strategies that beneﬁt both business and society. Advanced Marketing covers every essential stage, from strategic planning to real-world application, while exploring today’s most pressing topics in marketing. The authors of this program developed th

Need help with ordering? / Request a Sample

Program Details

It’s Time to Master Modern Marketing
In a rapidly evolving market landscape, effective marketing requires more than creativity—it demands purpose, strategy, and a keen understanding of the broader economic and social impact. Advanced Marketing goes beyond the fundamentals to equip students with a comprehensive toolkit for crafting impactful marketing strategies that benefit both business and society.

Foundational principles – The original version of this program, called Basic Marketing, introduced the four P’s—Product, Place, Promotion, and Price—which is widely used as a marketing principle today.
A modern approach – Students extend beyond basic principles to purpose-driven marketing, strategic analysis, and how best to gain and use customer insights.
Research-based learning design – With clear learning objectives; visually vibrant images, charts, and study features; and excellent questions and problems, students will thrive in this course.
Dynamic learning resources – Available through your learning management system or an easy-to-use portal, students engage with an interactive eBook, videos, rich assessment, soft skills activities, and a Career Center to help make them future-ready.

Traditional Ordering

Shop Online