Small Business Management: An Entrepreneur's Guidebook https://www.mheducation.com/cover-images/Jpeg_400-high/1259538982.jpeg 8 9781259538988
Small Business Management: An Entrepreneur's Guidebook

Small Business Management: An Entrepreneur's Guidebook

8th Edition
By Mary Jane Byrd and Leon Megginson
ISBN10: 1259538982
ISBN13: 9781259538988
Copyright: 2018
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: The Dynamic Role of Small Business

Chapter 1: Starting Your Small Business

Chapter 2: Family-Owned Businesses

Chapter 3: Forms of Ownership of Small Businesses

Chapter 4: Maintaining Good Government Relations and Business Ethics

Part 2: How to Plan and Organize a Business

Chapter 5: Create, Buy, or Franchise a Small Business

Chapter 6: Planning, Organizing, and Managing a Small Business

Chapter 7: How to Obtain the Right Financing for Your Business

Part 3: How to Market Goods and Services

Chapter 8: Developing Marketing Strategies

Chapter 9: Promoting and Distributing

Part 4: How to Organize, Manage, and Operate the Business

Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 11: How to Maintain Relationships with Your Employees and Their Representatives

Chapter 12: Obtaining and Laying Out Operating Facilities

Chapter 13: Purchasing, Inventory, and Quality Control

Part 5: Basic Financial Planning and Control

Chapter 14: Basic Financial Planning

Chapter 15: Budgeting and Controlling Operations and Taxes

Chapter 17: Risk Management, Insurance, and Crime Prevention

 

About the Author

Mary Jane Byrd

Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.

Leon Megginson

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