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ISBN10: 1266217851 | ISBN13: 9781266217852
New Products Management
ISBN10: 1266217851
ISBN13: 9781266217852
By C. Merle Crawford and C. Anthony Di Benedetto
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Textbook Rental (150 Days Access)
ISBN10:
1266217851 |
ISBN13: 9781266217852
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- Rentable option
- Hardcopy and softcover formats
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ISBN10:
1266111786 |
ISBN13: 9781266111785
Details:
- Unbound loose-leaf version of full text
Connect (180 Days Access)
ISBN10:
126611520X |
ISBN13: 9781266115202
Details:
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.
New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect’s adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.
PART ONE: Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products
PART TWO: Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches
PART THREE: Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol
PART FOUR: Development
11. Design
12. Development Team Management
13. Product Use Testing
PART FIVE: Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues
APPENDIXES
A, Sources of Ideas Already Generated
B. Other Techniques of Concept Generation
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products
PART TWO: Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches
PART THREE: Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol
PART FOUR: Development
11. Design
12. Development Team Management
13. Product Use Testing
PART FIVE: Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues
APPENDIXES
A, Sources of Ideas Already Generated
B. Other Techniques of Concept Generation
About the Author
C. Merle Crawford
C. Anthony Di Benedetto
Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna, Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.
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