Modern Competitive Strategy, 4th Edition
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
Chapter 1: What Is Strategy?
BUILDING COMPETITIVE ADVANTAGE
Chapter 2: Competitive Advantage
Chapter 3: Industry Analysis
Chapter 4: Strategy Over Time: Growth and Innovation
STRATEGY EXECUTION AND STRATEGIC PLANNING
Chapter 5: Strategy Execution
Chapter 6: Partnering
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Partnering
EXPANDING THE SCOPE OF THE FIRM
Chapter 9: Global Strategy
Chapter 10: New Business Development
Chapter 11: Managing the Multibusiness Firm
GOVERNING THE FIRM
Chapter 12: Corporate Governance
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