Skip to main content

Humanities, Social Science and Language

Digital Products

Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Modern Competitive Strategy
Modern Competitive Strategy

Modern Competitive Strategy, 4th Edition

ISBN10: 1259181200 | ISBN13: 9781259181207
By Gordon Walker and Tammy Madsen
© 2016

Format Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.


Chapter 1: What Is Strategy?


Chapter 2: Competitive Advantage

Chapter 3: Industry Analysis

Chapter 4: Strategy Over Time: Growth and Innovation


Chapter 5: Strategy Execution

Chapter 6: Partnering


Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Partnering


Chapter 9: Global Strategy

Chapter 10: New Business Development

Chapter 11: Managing the Multibusiness Firm


Chapter 12: Corporate Governance

About the Author

Gordon Walker

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.

Tammy Madsen

Tammy L. Madsen (Ph.D., UCLA) is Associate Professor of Strategy in the Management Department at the Leavey School of Business, Santa Clara University. Her research interests are at the intersection of strategy, innovation, and organi-zational evolution. She is currently engaged in studies on temporary advantage and competitive heterogeneity; distributed innovation; industry dynamics following institutional change; and ecosystem evolution and regional development. Her research has received various awards from the Business Policy & Strategy (BPS) Division of the Academy of Management, including The Glueck Best Paper Award, and appears in outlets such as: Strategic Management Journal, Organization Science, Industrial and Corporate Change, Journal of Management Studies, and Journal of Knowledge Management. Tammy previously served in a 5-year leadership role for the BPS Division, the largest international association for faculty in the Strategy field, and has served in a similar capacity for the College of Organization Science, Institute for Operations Research and Management Science. She also has served on the BPS Division’s Research and Executive Committees and in 2002, was selected as a Western Academy of Management Ascendant Scholar. Tammy serves on the editorial review boards of the Academy of Management Review, Organization Science, and Strategic Management Journal and has served as a co editor for Special Issues of the Strategic Management Journal and the Journal of Management Studies. She teaches in the areas of strategy, innovation (crowdsourcing, ecosystems), and entrepreneurship in the MBA, Executive MBA and Executive Development programs at SCU where she has received the President’s Special Recognition Award and the Leavey School’s Extraordinary Faculty Awards (2000-2012) for outstanding research, teaching and service performance. Tammy also holds a B.S. in Mechanical Engineering (UC Santa Barbara) and a M.S. in Systems Management (USC). Prior to joining SCU, she was member of the faculty at Southern Methodist University. She began her professional career as a test and evaluation engineer for the weapon control systems on the F14 aircraft and subsequently worked as a design engineer and program manager at Delco Electronics, General Motors.


Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at

Need support?   We're here to help - Get real-world support and resources every step of the way.