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The Microeconomy Today
The Microeconomy Today

The Microeconomy Today, 17th Edition

ISBN10: 1265444315 | ISBN13: 9781265444310
By Bradley Schiller and Karen Gebhardt
© 2024

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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The Micro Economy Today has long been recognized as the most policy-oriented introduction to economics. The text begins by depicting the President of the United States as the “Economist in Chief” and mentions some of the policy decisions he confronts. Every chapter emphasizes that theme by highlighting and analyzing policy issues. Every edition continues to be updated to present the latest, most pressing policy issues. 

The 17th edition is no exception, filled with the latest in economic trends, policy, and data, as well as examples using topics ripped from today’s headlines that will resonate with students and help them connect concepts they’re learning to the real-world and deepen their understanding in a way that they can relate to and is meaningful. The relevancy and readability of the 17th edition are reinforced with a variety of unique features, all-new questions and problems and robust integration with Connect. The authors have worked to ensure The Micro Economy Today is tightly integrated with the adaptive digital tools and dynamic interactive resources available in Connect. Connect is proven to increase student engagement and success. For professors, there is also an updated instructor guide to bring new ideas to your course, no matter the format. 

Chapter 1: Economics: The Core Issues 
Appendix: Using Graphs 
Chapter 2: The U.S. Economy: A Global View 
Chapter 3: Supply and Demand 
Chapter 4: The Role of Government 

Chapter 5: Consumer Choice  
Appendix: Indifference Curves  
Chapter 6: Elasticity  
Chapter 7: The Costs of Production  

Chapter 8: The Competitive Firm 
Chapter 9: Competitive Markets 
Chapter 10: Monopoly 
Chapter 11: Oligopoly 
Chapter 12: Monopolistic Competition  

Chapter 13: Natural Monopolies: (De)Regulation? 
Chapter 14: Environmental Protection 
Chapter 15: The Farm Problem 

Chapter 16: The Labor Market 
Chapter 17: Labor Unions 
Chapter 18: Financial Markets 

Chapter 19: Taxes: Equity Versus Efficiency  
Chapter 20: Transfer Payments: Welfare and Social Security  
Chapter 21: International Trade 
Chapter 22: International Finance  
Chapter 23: Global Poverty 
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About the Author

Bradley Schiller

Bradley R. Schiller has more than four decades of experience teaching introductory economics at American University, the University of Nevada, the University of California (Berkeley and Santa Cruz), and the University of Maryland. He has given guest lectures at more than 300 colleges ranging from Fresno, California, to Istanbul, Turkey. Dr. Schiller’s unique contribution to teaching is his ability to relate basic principles to current socioeconomic problems, institutions, and public policy decisions. This perspective is evident throughout The Economy Today.

Dr. Schiller derives this policy focus from his extensive experience as a Washington consultant. He has been a consultant to most major federal agencies, many congressional committees, political candidates, and presidents. In addition, he has evaluated scores of government programs and helped design others. His studies of poverty, discrimination, training programs, tax reform, pensions, welfare. Social Security, and lifetime wage patterns have appeared in both professional journals and popular media. Dr. Schiller is also a frequent commentator on economic policy for television and radio, and his commentary has appeared in The Wall Street Journal, The Washington Post, The New York Times, and Los Angeles Times, among other major newspapers.

Dr. Schiller received his Ph.D. from Harvard and his B.A. degree, with great distinction, from the University of California (Berkeley). On his days off, Dr. Schiller is on the tennis courts, the ski slopes, or the crystal-blue waters of Lake Tahoe.

Karen Gebhardt

Dr. Karen Gebhardt is a faculty member in the Department of Economics and is the Director of the Online Economics Program at the University of Colorado Boulder in 2023, she received a national award by the University Professional and Continuing Education Association recognizing her excellence in online teaching and course development. Dr. Gebhardt has a passion for teaching economics. She regularly instructs courses in all modalities (online, on campus, hybrid, remote) from introductory courses in macro- and microeconomics, to upper-division courses in microeconomics, international trade, and managerial economics and graduate courses in environmental economics and public finance.

She is an early adopter of teaching with technology and advocates strongly for it because she sees the difference it makes in student engagement and learning. Dr. Gebhardt was the recipient of the Water Pik Excellence in Education Award in 2006 and was awarded the Best Teacher Award in 2015 while she was at Colorado State University. She most recently won a national award for excellence in online teaching and course development from the University Professional and Continuing Education Association.

Dr. Gebhardt research interests, publications, and presentations involve economics and online education and the economics of human-wildlife interaction. Before returning to academia, she worked as an economist at the U.S. Department of Agriculture/Animal and Plant Health Inspection Service/Wildlife Services/National Wildlife Research Center, conducting research related to the interactions of humans and wildlife. Her current research focuses on using data to improve student learning outcomes in economics education with an emphasis on improving grades and completion rates in online courses.

In her free time. Dr. Gebhardt enjoys learning about new teaching methods that integrate technology and going rock climbing and camping in the Colorado Rockies and beyond.


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