M: International Business, 1st Edition
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Overview: “Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company. . . . globalization especially means finding and attracting the unlimited pool of intellectual capital—the very best people—from all around the globe.” — General Electric, “Key Growth Initiatives” This quote, found on the opening pages of Chapter Eleven: Organizational Design and Control, embodies the goal of this course and this new textbook. Students with degrees in business will be required to understand and maneuver in a global marketplace, and this textbook will give them the introduction they need to do just that. Their first jobs may require working with international coworkers or even relocating to foreign countries. With this in mind, Geringer, Minor and McNett set out to write a textbook that will prepare students to embrace and excel in the international business scene. With features that illustrate opportunities for careers in international business, and challenging questions that focus students on situations that may arise, this textbook grabs interest immediately, and achieves the goal of infusing each student with enthusiasm for our globalized business world.
Section One: The Nature of International Business
Chapter 1: The Rapid Change of International Business
Chapter 2: Foreign Direct Investment: Theory and Evidence
Chapter 3: The Dynamics of International Institutions
Section Two: International Environmental Forces
Chapter 4: Socio-cultural Forces
Chapter 5: Natural Resources and Environmental Sustainability
Chapter 6: Political Forces
Chapter 7: Legal Forces
Chapter 8: Financial Forces
Chapter 9: Labor Forces
Section Three: The Organizational Environment
Chapter 10: International Competitive Strategy
Chapter 11: Organizational Design and Control
Chapter 12: Assessing and Analyzing Markets
Chapter 13: Entry Modes, Export & Import Practices
Chapter 14: Marketing Internationally
Chapter 15: Global Operations and Supply Chain Management
Chapter 16: Human Resource Management
Chapter 17: Financial Management
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