Dynamics of Mass Communication: Media in Transition https://www.mheducation.com/cover-images/Jpeg_400-high/0073526193.jpeg 12 2013 9780073526195 Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
09780073526195
Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication: Media in Transition, 12th Edition

ISBN10: 0073526193 | ISBN13: 9780073526195
By Joseph Dominick

Purchase Options

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Books

Chapter 8 Radio

Chapter 9 Sound Recording

Chapter 10 Motion Pictures

Chapter 11 Broadcast Television

Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting

Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.

  1. To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
  2. Then, under "Find a Title," search by title, author, or subject
  3. Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
  4. Go to your Connect course homepage
  5. In the top navigation, select library to access the title's instructor resources

About the Author

Joseph Dominick

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Need support?   We're here to help - Get real-world support and resources every step of the way.