Dynamics of Mass Communication: Media in Transition

12^th Edition

By Joseph Dominick
Copyright: 2013

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Social media, apps and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

Instructors:
Get your free copy today
Sign-in to get your free copy or create a new account

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Print/eBook

Loose Leaf

Product Description

Get a color, loose leaf copy of the full text
Binder-ready pages
Lighten your load, carry only what you need for class

What are my shipping options?

ISBN10: 0077649753 | ISBN13: 9780077649753

$152.33

Hardcopy

Product Description

Receive via shipping:

Bound book containing the complete text
Full color
Hardcover or softcover

What are my shipping options?

ISBN10: 0073526193 | ISBN13: 9780073526195

$128.10

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

TABLE OF CONTENTS

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

AUTHOR BIOS

Shipping Options

Standard

Next day air

2nd day air

3rd day air

Orders within the United States are shipped via Fedex or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assumes the product is available and that it will take 24 to 48 hours to process your order prior to shipping.

Rent It

You will be taken to our partner Chegg.com to complete your transaction.

After completing your transaction, you can access your course using the section url supplied by your instructor.

Business and Economics

Humanities, Social Science and Language

Science, Engineering and Math

Digital Solutions

Services

Support and Service

Ideas & Insights

Events

Dynamics of Mass Communication: Media in Transition

Purchase Options

Print/eBook

Loose Leaf

Hardcopy

Program Details

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms Chapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers Chapter 6 Magazines Chapter 7 Books Chapter 8 Radio Chapter 9 Sound Recording Chapter 10 Motion Pictures Chapter 11 Broadcast Television Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

TABLE OF CONTENTS