
Connect Online Access for Practice Marketing Simulations
2nd EditionISBN10: 126402925X
ISBN13: 9781264029259
Copyright: 2020
Practice Marketing puts players in the role of a marketing decision maker for a small backpack company. Players research the market for backpacks and choose a promising market segment to target. Then they design a backpack with the goal of matching its style, attributes and special features to the preferences of the market segment. Players analyze sales results, find competitive information and then refine their product, price, place and promotional strategy.
Instructors: choose ebook for fast access or receive a print copy.
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