Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Connect Master Principles of Economics Online Access
Connect Master Principles of Economics Online Access

Connect Master Principles of Economics Online Access

ISBN10: 1260933008 | ISBN13: 9781260933000
By Carlos Asarta and Roger Butters

Format Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Connect Master: Principles of Economics is the first all-digital learning solution that takes students beyond basic knowledge to mastery of foundational concepts through adaptive learning with just-in-time resources paired with practical assessments. Over 270 topics are anchored with short (2-4 minutes), engaging high-quality video and deliberately designed learning resources, homework, assessment, and applied learning exercise that can be used standalone to fit any course, scope, sequence, and delivery. All videos are assignable in Connect Master and have mirrored versions in Spanish. Connect Master meets the needs of today’s digital-native learners and allows you as the instructor to customize the learning experience.


Connect Master: Principles of Economics was created to help alleviate the top course challenges for instructors:
• Students weren’t reading materials or coming to class prepared.
• Too much class time is being spent reviewing the basics.
• Students were not engaged, nor did they see how the course was relevant.
• Students come to class with varying levels of math & graphing skills.


Connect Master is affordable offered in 6–12-month increments and flexible, allowing instructors to customize content to fit any level, depth, principles syllabus. Connect Master is interactive, with learning resources that support every video (key terms, formulas, helpful hints, why this matters applications, eBook links) and adaptive; videos and learning resources are delivered through the most advanced adaptive technology on the market helping students work towards high level of mastery and critical thought.


Diversified Worked Example Videos
800+ new videos featuring a diverse group of experienced female economic instructors walking students through problems now available inside the adaptive learning experience and the eBook. 


All-New Monetary Policy with Ample Reserves Module
The Federal Reserve completely restricted how monetary policy is conducted beginning back in 2008. Current textbooks do not extensively cover the new monetary regime. In the 2024 Release, we have addressed these changes in both the Money and Monetary Policy modules. We are now offering two Monetary Policy modules so you can choose how to present the materials to your students— the traditional approach or the ample reserves approach.


Enhanced Graphing Homework Assignments
With the goal of providing education for all, we have added all-new graph summaries plus easier-to-navigate plotting and shading tools. These new tools help ensure that more students can practice and demonstrate their understanding of concepts without struggling with clunky and inaccessible technology.


Current Real-World Applications
All real-world examples used throughout the product have been closely reviewed and updated to keep the content current and relevant for students.

Module 1. Fundamentals
Module 2. Institutions and the Marketplace
Module 3. Demand
Module 4. Supply
Module 5. Market Equilibrium and Policy
Module 6. Market Efficiency
Module 7. Elasticity
Module 8. Market Failures
Module 9. Consumer Choice
Module 10. Production
Module 11. Perfect Competition
Module 12. Pure Monopoly
Module 13. Monopolistic Competition and Oligopoly
Module 14.The Demand for Resources
Module 15. Resource Prices and Utilization
Module 16. Public Finance
Module 17. Measuring Output and Income
Module 18. Economic Growth
Module 19. Business Cycles, Unemployment, and Inflation
Module 20. Aggregate Expenditures Model
Module 21. Aggregate Demand and Aggregate Supply
Module 22. Fiscal Policy
Module 23. Money
Module 24. Monetary Policy
Module 25. Competing Views in Macroeconomic Theory
Module 26. International Trade
Module 27. International Finance
Module 28. NEW! Monetary Policy – Ample Reserves Approach





McGraw Hill Connect Product Logo

Main Features

  • LMS Integration
  • Print/Loose-Leaf Book Add-On Availability
  • Presentation Slides & Instructor Resources
  • Question & Test Banks
  • Adaptive Assignments
  • Student Progress Reporting & Analytics
  • Essay Prompts
  • Polling
  • Prebuilt Courses
  • Interactive Exercises
  • eBook Access (ReadAnywhere App)
  • Remote Proctoring (Proctorio)
  • Subject-Specific Tools

About the Author

Carlos Asarta

Carlos J. Asarta is Professor of Economics, the James B. O’Neill Director of the Center for Economic Education and Entrepreneurship, Co-Director of Education and Outreach for the FinTech Innovation Hub, and the Faculty Athletics Representative at the University of Delaware. Professor Asarta is also the President of the Delaware Council on Economic Education and Editor-in-Chief of The American Economist. He holds master’s and Ph.D. degrees in economics from the University of Nebraska-Lincoln. His scholarly work focuses on the areas of economic education, technology in the classroom, and financial literacy. His research has been published in academic journals such as the AEA Papers and Proceedings, Journal of Economic Education, Internet and Higher Education, and Decision Sciences Journal of Innovative Education. Dr. Asarta is the recipient of several teaching, service, and research awards including the Henry H. Villard Research Award from the National Association of Economic Educators, the Lerner College Outstanding Outreach/Service Award from the University of Delaware, or the Association of Students of the University of Nebraska Outstanding Educator of the Year Award. 


Dr. Asarta narrated many of the English-language videos and all of the Spanish-language videos. He is lead author for the microeconomics content of Asarta/Butters. 


Roger Butters

Dr. Roger B. Butters is the Walter Williams Chair in Free Market Economics and an Associate Professor of Economics at Hillsdale College.  He received his B.A. in Economics and Portuguese from Brigham Young University, a M.S. from the Marriot School of Management, and M.S. and Ph.D. in Economics from the University of California, Davis. An accomplished author, Dr. Butters has published articles on the assessment of knowledge, teacher education, online vs. paper and pencil testing, and real-estate spill overs, to name a few.  He is the author of the first ever all digital product for teaching economics at the college level and has also authored several standardized tests for measuring economic knowledge.  Roger has received many awards recognizing his work, including the Phillip Saunders “Best Research Paper” award, and the “Rising Star” award, to name a few.  The former President of the Nebraska Council on Economic Education, he was given the title of “Admiral” in the “Navy of the Great State of Nebraska” for his work promoting economic literacy.


Dr. Butters narrated over half of the English-language videos and is lead author for the macroeconomics content of Asarta/Butters.

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

affordability icon

Affordability

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Need support?   We're here to help - Get real-world support and resources every step of the way.